Net-Results

FEBRUARY 21, 2020

I’m the founder & CEO of Net-Results, a marketing automation startup that regularly goes head-to-head with Marketo. I speak regularly with multi-year Marketo users considering whether they should switch to another platform. If you weren’t aware, Marketo was acquired by Adobe. Hint: the smaller, agile startup wins.

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Marketo Marketing Automation Services Tools Startups 52

Customer Experience Matrix

APRIL 2, 2013

Marketo made good today on its promise to file for an initial public offering (IPO). The S-1 registration statement gives considerable new information about Marketo’s business. A high cost of revenue makes it hard for a company to become profitable even as it grows, since much of the new revenue is spent on the new customers.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. Ease of support and customer service: If you’ve never tried logging a support ticket with Salesforce/Pardot or Marketo – count yourself lucky.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

SmartBug Media

OCTOBER 26, 2020

If you read our post about using Marketo's Performance Insights tools , you know clean data is especially crucial for making decisions about the health of your marketing efforts as a whole. Monday: Confirm that all programs have a period cost. Friday: Create a program to standardize state and country data in Marketo and in your CRM.

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Marketo Analytics Lead Scoring Lead Ranking 77

Martech

OCTOBER 30, 2023

Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. This process is not possible within the Marketo Engage UI by default.

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Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 103

Customer Experience Matrix

OCTOBER 11, 2011

Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. Marketo has discontinued its $1,200 per month Small Business Edition, which lacked some features now included with Spark.

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Small Business Marketing Marketo Marketing Automation Services Work Management 120

Customer Experience Matrix

NOVEMBER 16, 2011

Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010. I won’t go into the same details, but the key figures for 2010 and 2011 are: This is good news, in that Marketo has managed to increase the all-important Revenue per Client figure.

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Marketo Eloqua Comparison Acquisitions 120

Conversica

JUNE 22, 2022

Marketing’s Role Is Changing From a Cost Center to a Revenue Center. Is it seen as a cost center or a revenue center? Marketing as a Cost Center. For years, Marketing teams were treated as cost centers since they relied on traditional and expensive methods of reaching customers—such as advertising.

Cost 52

Cost Digital Marketing Funnels Top of Funnel Funnel Advertising 52

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

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Marketo Enterprise Management Marketing Automation Services Marketing Management 120

ANNUITAS

OCTOBER 30, 2014

A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. Interesting statistic.

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Cost per Lead Cost CPL Demand Generation Agencies 100

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

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Marketo Lead Ranking Lead Scoring Analytics 65

Adobe Experience Cloud Blog

APRIL 26, 2018

The Real Cost of Duplicates. How have duplicates cost you when it comes to your marketing operations efficiency? Are there any costs associated with duplicates I missed? Ann 1, however, is still there and she continues to receive your engagement program emails. This is also a problem and a very serious one.

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Marketing Automation Services Marketing Automation Cost CRM 134

ANNUITAS

MARCH 21, 2023

Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. The hidden gem in the Dynamic Chat additions is the ability for Adobe Marketo Engage users to take advantage of generative AI to suggest content and responses once the chat is being handled by an internal human. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

SpotMe Blog

NOVEMBER 3, 2022

It’s no secret that times are tough and everyone is looking for ways to cut costs. Many of them have speakers who are happy to share their expertise at a fraction of the cost of hiring a celebrity keynote. When it comes to cutting costs on your event budget, you can use a lot of the same techniques as you would for a live event.

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Enterprise Management Budget Programs Cost Work Management 52

Adobe Experience Cloud Blog

OCTOBER 21, 2020

With the slashing of marketing budgets heard around the world, social media and online advertising costs dropped suddenly when the lockdowns began. The cost of impressions on Facebook went down due to fewer advertisers, yet more people were spending time online. Tip 2: Respond to customer needs. Tip 3: Always maintain sales alignment.

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Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 174

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments.

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Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Perkuto

OCTOBER 14, 2020

A marketing automation platform is a big investment, not only in the software cost but the time and resources an organization will put into the implementation and ongoing maintenance, not to mention whether or not its performance will meet your expectations.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Marketo Automation 52

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. We’re thrilled to partner with Adobe to bring video hosting and analytics to organizations of every size that depend on Marketo Engage.

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Marketo Lead Ranking Analytics Lead Scoring 50

Leadspace

JUNE 9, 2016

It’s been a few weeks since the announcement of the Marketo acquisition by Vista Equity Partners. For Marketo, the acquisition reflects that the underlying value of the platform had been discounted by the market, given the 60%-plus premium Vista paid over the price even a month ago. Marketo’s Future Remains Bright.

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Marketo Acquisitions Marketing Automation Services B2B 48

Crimson Marketing

FEBRUARY 4, 2014

Jon Miller recently shared his expert insight with me on the importance of “turning marketing from a cost center into a revenue driver using the right metrics to build marketing’s credibility.” Marketers do two things wrong with metrics: talking about activities more than outcomes and talking way too much about cost.

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Marketo Analytics CMO Marketing Automation Services 100

Adobe Experience Cloud Blog

OCTOBER 25, 2016

Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. A Marketo Case Study. in-store purchases, event attendance, content downloads), to digital campaigns to optimize their program and spend.

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Marketo Facebook Top of Funnel Advertising Agencies 48

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads. Marketo has more than 300 content assets on offer on its Website.). Think you have enough content?

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Optinmonster

JUNE 21, 2021

If so, you’ve likely come across OptinMonster and wondered, “how much does it cost?” How Much Does OptinMonster Cost? The question of “how much does OptinMonster cost” is easy. The post How Much Does OptinMonster Cost (& Is It Worth It)? Plus: $19/month. Pro: $29/month.

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Cost Lock-In Pricing Price 64

Webbiquity

NOVEMBER 10, 2020

.” While there’s no reason to doubt these findings, a few caveats are important to note: The relative value of user reviews versus case studies is highest for relatively simple, low-cost (under four figures per certainly, under low five-figure purchases often) SaaS products versus enterprise software. as opposed to products. .

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Enterprise Management Sales Management Work Management Marketing Management 297

Engagio

SEPTEMBER 29, 2023

In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects. They can ensure fast lead follow-up and take on prospecting tasks more cost-effectively than expensive account executives.

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

InsightSquared

OCTOBER 11, 2019

Sitters Without Border offers free and low-cost weekly evening babysitting services to low-income parents attending college in the Greater Boston area. When talking about Zane, people have only two words: Marketo “wiz.” This month, InsightSquared welcomed Sitters Without Borders into the office for a lunch-and-learn event.

Work Management 176

Work Management Marketo Marketing Management Communities 176

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

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Marketo Marketing Automation Services Work Management Marketing Management 100

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. It shouldn't be hard to figure out which one suits you better.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Perkuto

OCTOBER 7, 2020

But buyer beware.sometimes the costs presented during the sales courtship are a bit different once the honeymoon is over. How can you avoid unexpected operating costs and what are common pricing “gotchas”?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Cost Automation 52

Adobe Experience Cloud Blog

SEPTEMBER 17, 2015

The Golden Ratio is pipeline generated over cost. I believe pipeline/cost is more important than ROI for marketing metrics. Pipeline to Cost Ratio (First-Touch). Here’s first-touch pipeline to cost ratio. This measures pipeline generated over the cost, normalized across marketing channels. What Is the Golden Ratio?

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Multi-Touch Attribution Marketo Multi-Channel Thought Leadership 48

Martech

MARCH 3, 2022

The 2022 Marketo Engage User Study, conducted in partnership with Adobe, found that only 17.7% of Marketo users are currently integrating iPaaS with their Marketo instance. Of Marketo users currently integrating iPaaS with Marketo, 44% are using Workato. We predict increased adoption in the coming year.

Enterprise Management 98

Enterprise Management Automation Co-Registration Marketing Management 98

Only B2B

MARCH 13, 2024

Understand the costs involved. Semrush ] Before calculating ROI, let’s be clear on the costs involved in content syndication: Content creation: This includes internal teams, freelance writers, or a combination of both. By factoring in these costs, you’ll get a clearer picture for calculating ROI.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

SmartBug Media

SEPTEMBER 7, 2020

Marketo Performance Insights (MPI) dashboards track your entire funnel from lead acquisition to revenue—without much work from you. Cost Per Opportunity Created (%): Program cost divided by the number of new opportunities the program influenced. The numbers you see are fractions of the total revenue and costs involved.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Marketo Account Based Marketing 59

Adobe Experience Cloud Blog

JUNE 9, 2015

Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? They might compare packages, features, and estimate the monthly cost. Marketo @ AHIP Institute Conference appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Marketo Conference Thought Leadership Blast Campaigns 48

Adobe Experience Cloud Blog

JUNE 19, 2020

With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. The post Audience Segmentation with Predictive Audiences | AI for All appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Marketing AI Segmentation Marketo B2B Thought Leadership 174

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. ” Customers will still have to pay the cost of the card but Cardii will tackle the customization and implementation work for free. “It’s so impersonal,” said Steele.

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Marketo Customer Surveys Trigger Marketing Amazon 102

Adobe Experience Cloud Blog

JANUARY 29, 2015

For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going. Marketers believe they will no longer be viewed as a cost center in three to five years—rather they will be seen as a source of revenue.

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Marketo B2B Thought Leadership Thought Leadership Paid Search Agency 48