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ClickZ
SEPTEMBER 16, 2020
Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. In addition, technology projects run more efficiently and at lower cost when there is robust strategic planning. Marketing technology, in and of itself, is not a strategy. Marketing technology (martech) projects are notoriously hard.
RDIGS
JUNE 23, 2023
Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. Legacy System Silos Legacy systems refer to outdated or legacy technology that organizations continue to use due to various reasons such as cost constraints or historical investments.
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The ROI Guy
DECEMBER 15, 2005
These spreadsheets remain difficult and costly to maintain, introduce data and analytical errors, and lock key information within the hands of too few employees. Improved integrity of analytics by assuring source data validity and calculation integrity, reducing or eliminating the cost of business decisions based on incorrect data.
Heinz Marketing
MAY 7, 2018
We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. By Matt Heinz, President of Heinz Marketing. I hope you’re “tuning in” to Sales Pipeline Radio , live every Thursday at 11:30 a.m. I’ve worked at Tableau for six years. It is a beautiful day.
Directive Agency
JULY 26, 2016
We’ve asked 45+ of the best SEO agency owners across the globe their input on the topic: What should in-house marketers look for when hiring a SEO agency and what should they avoid at all costs? Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company.
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