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Tips to Manage the Marketer's Personalisation Dilemma

It's All About Revenue

But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. Using the headline Oil hits $67.31 in a landing page. or Lock in your future contracts! Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. It’s cost effective, accurate, and it helps. Remember: Mass customisation adds basic personalisation at low cost.

Which TV Show Matches Your Data Utilization Strategy?

It's All About Revenue

In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). Employ a name analyzer program or database scripts to identify junk content and records in the database. 2. The Walking Dead - You’re not quite sure just how much life your contacts actually have in them. See if any of these resemble your current data utilization practices. 1.

Field 48

Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

It turns out that there are several categories of specialist systems within each subtask, each doing similar or complementary things in slightly different ways. The list of vendors in each section isn''t necessarily comprehensive, especially in crowded segments like B2B marketing automation. In fact, most do not. more developments in cross-channel customer tracking.

Structure vs Creativity & Flexibilty

Your Sales Management Guru

Recently I wrote a popular blog that was picked up by a variety of other publications/web site: Sales Management: The Need for Creativity ,  it covered why sales managers must develop their levels of creativity to solve the multitude of problems they face and the need to assist their  salespeople in developing better sales strategies.  In the blog I also laid out the 10 actions one can take to improve their personal creativity.  In other blogs I have also discussed the need for a variety of formal structured systems that are reviewed and executed on a regular cadence.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

What’s the key to getting Canada on track when it comes to innovation, creating, growing and keeping companies in Canada? Mi6 Round Ups are published twice a month and feature summaries and opinion on select handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Too many are providing short demo windows and one year lock ins.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

What’s the key to getting Canada on track when it comes to innovation, creating, growing and keeping companies in Canada? Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Too many are providing short demo windows and 1 year lock ins.

The Rise of the Value Management Office (VMO)?

The ROI Guy

And through the process the Value Intelligence as to current prospect costs and true value delivery is squandered or locked in individual prospect records and sales / consulting spreadsheets. Could this be why the #1 revenue growth challenge for B2B solution providers remains “the inability to effectively articulate unique value” for the fifth year in a row?

Sometimes not having a strategy is the best strategy

grow - Practical Marketing Solutions

And yet, sometimes I break my own rules … and with good reason.  In a fast-changing competitive marketplace, sometimes not locking into a strategy is the best strategy. One of the most costly mistakes you can make in business is brilliantly executing an obsolete strategy. In my particular field, the dynamics are changing tumultously. Right

Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps

SnapApp

The Spring 2016 release features a new library of professionally designed content templates and advanced personalization, along with customization capabilities, which enable marketers to directly create content-enabled campaigns in minutes versus days, weeks or even months. These campaigns create a more engaging experience with individual buyers more directly, and faster than ever before, resulting in more and higher-quality leads. Full Customization: Even after a user picks a theme and layout they are not locked in to that design. FOR IMMEDIATE RELEASE.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). I’d also claim that it’s the largest marketing technology acqusition ever. billion.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. The SEO and calendar features are still in beta and will be rolled out this spring and summer. My main reaction was, what’s new? Fair enough.

9 Ways to Recycle Your Blog Posts Into Other Content Formats

Hubspot

Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Email newsletters are a great way to stay in touch with your avid blog readers. But if you show up in their inbox with a short snippet from your most recent blog post and an easy-to-find link, it increases the traffic back to that post. Quite the opposite. Bonus Tip.

Tom Pisello: The ROI Guy: VDI can save you big! Don't count the.

Tom Pisello

Many solution providers are pitching VDI as the next big cost savings initiative for frugal IT executives to implement. The objectives in the study were to understand customer perceptions and expectations from VDI, gather real world data from deployed organizations, and provide customers with TCO guidance from a collection of industry experts. Dont count the savings just yet.

3 Surprising Ways to Succeed in Social Media

Marketing Action

Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. 500 CEO by CEO.com in 2012. In a recent conversation he gave me a few tips to share with Marketing Action readers. If you’d like to skip straight to the recorded webinar in which he gives you the full download on the seven surprising ways just click here.

P2P 34

Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions

Customer Experience Matrix

One of the most popular posts ever on this blog is Low Cost Systems for Demand Generation , which listed several options that started at under $500 per month. The question this raises in my mind is where the industry goes from here. The more sophisticated vendors will of course continue to add features, but it’s not clear that most marketers will be interested in the additional capabilities or be able to handle the added complexity. That last sentence was a bit of a leap, so let me fill in the blanks. This brings us back to features. It could destroy your company.

Using Technology to Write about Technology

Sazbean

He’s in the process of raising funds and awareness for his fourth book, The Age of the Platform (Kickstarter link). This is the story of how he used technology to write about technology. I’ve been called many things in my life. In this post, I explain how writers can take control of their own destiny and circumvent traditional publishers. Patient is not one of them.

Your Enterprise’s (Almost) Unfair Competitive Advantage

Modern B2B Marketing

After all, change is hard, and ignoring a problem is easy—in the short term. In the long term, while it might seem easier to stick with the marketing status quo, marketing automation gives enterprise marketers a competitive advantage so large that it seems unfair. Step One: Lock in Top-down Organizational Alignment. Case in Point: Bio-Rad Laboratories.

MQL 17

Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

In an industry where every competitor is striving for grater ease of use, stand-out simplicity is an impressive achievement. This simplifies the system in two ways: marketers have fewer features to learn, and they can reuse their work across many functions. Let’s run through the standard demand generation process to see how this works in practice. Net-Results argues that its approach avoids the “vendor lock-in” that comes from using forms hosted by the demand generation vendor. An incremental user costs just $25 per month. Net-Results does not.

Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. There’s been a clear shift in LinkedIn’s positioning overall. Now, it is just the opposite.

Looking for a roadmap to more revenue? Read this book!

Sales Lead Insights

In her new book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy , Kristin lays out her methodology and processes garnered from years in the field working with corporate clients, and their customers and prospects. Kristin's proven Roadmap to Revenue methodology makes it possible to reverse-engineer successful sales, so new sales can be manufactured in quantity.

Buy 9

BMW can imprint eyelids, we’ll drive demand.

It's All About Revenue

How much does something like that cost! Working with DemandGen , we spent two days locked in a room (okay, the doors were open – but you really didn’t want to leave!) Dave Lewis, CEO of DemandGen, led our group in an intriguing conversation about our lead scoring and lead nurturing practices. BMW may have the ultimate driving machine – complete with bright lights with infinite ad budgets - but we’re the ones in the hottest drivers seat. by Amber Stevens | Tweet this. Have you seen this video? Take a look. But I do. And it’s fun.

Eight steps to thriving on information overload

Buzz Marketing for Technology

In a world in which the pace of developments and amount of information available in any given domain is soaring out of sight, itâ??s intend to spend more of my time answering this question in a practical fashion, as this has become an absolutely vital issue in a world of information run amok. Running out of it is not a problem, but drowning in it is."

Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. Our nation’s founders fought to enshrine the freedom those early settlers came in search of when our nation was formed. With a long-term view, freedom to choose is winning over lock in models.

VDI can save you big! Don't count the savings just yet.

The ROI Guy

Many solution providers are pitching VDI as the next big cost savings initiative for frugal IT executives to implement. In a research study Alinean participated in on the total lifecycle costs of VDI compared to traditional desktops, VDI has proven to be about 10% more expensive in certain mainstream scenarios - particularly for traditional Office Workers, in an environment that is already well managed. Created by my friend Bill Kirwin at Gartner in 1989, it has been used since to great effect to help buyers make economic decisions for key IT solutions.

Starbucks: The Sleeping Giant in Mobile Payments

Manhattan Marketing Maven

Verizon fired the first shot in the battle for mobile payments by blocking Google Wallet from its new Galaxy Nexus smart phone. The initial posturing will focus on building exclusive audiences of users and by locking in payment functionality model-by-model and carrier by carrier. Similarly contenders will block out competitors in the race to reach a critical mass of mobile wallet/payments users. The contenders track record in each of these areas is a mixed bag. Getting mobile payments to market will be a 4-way fight.   Stay tuned.  

Need to Drive Leads? Try These Traditional Tactics Now

B2B Marketing Insider

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers.

The Curse of the Grandfathers and Other Revenue Mishaps

B2B Marketing Unplugged

Even when he waves his issue of Men’s Health in my face while I’m dislocating an ovary on some machine, I’m still okay with him. Here’s how that works: Years and years ago he joined some gym and paid far too much but the agreement he signed locked in the rate permanently. Time to Get Your Pricing House  in Order. There’s a guy at my gym who annoys me. Having fun yet?

Can the social web play a role in customer retention?

grow - Practical Marketing Solutions

And is there a way to leverage the social web to keep your customers … even in the extreme case of a commodity market? There is usually only one winner in a commodity market — the lowest cost supplier — except in periods of high demand when supply falls short.  But there are ways to lock-in customers even in ugly downturns.  Eliminate waste.

B2B Selling - How to handle “I’m not ready to talk to sales yet” - Part 2

B2B Conversations Now

In my last post B2B Selling - How to handle “I’m not ready to talk to sales yet” - Part 1 we talked about asking a compelling question to quickly qualify and engage a new prospect. Prospect, I completely understand you are in the early stages of your project so may I ask you a question (builds curiosity)? “Mr./Ms. Then, you can contact me when you are ready.

RFI 2

Hail Mary Marketing

B2B Marketing Unplugged

Now that good times are back, with little apparently learned, we are going to be filling our vacancies, eating lunch out, attending conferences in lovely places and glaring the Hand-Wringers back to the corner. I’m sad because marketers are inherently lazy and when times are good we fling money in the general direction of our agencies and head out to the gym, secure in the knowledge that our asses are covered and if the campaign tanks, the numbers will probably still be good. Hail Mary marketing rules the day in tough times. How wonderful! The recession is over!

Virtual Desktop (VDI) 9-11% more expensive than PCs?

The ROI Guy

In a presentation at Microsoft's Management Summit 2010, new research was previewed from Microsoft on the total lifecycle costs of VDI compared to traditional desktops, particularly for Office Workers. Microsoft’s objectives in the study were to understand customer perceptions and expectations from VDI, gather real world data from deployed organizations, and provide customers with TCO guidance from a collection of industry experts. The TCO model compared the Direct Costs of both solutions, including CAPEX – Hardware, Software, and OPEX – Administration, Operations, Fees.

The Benefits of Business Intelligence

The ROI Guy

As a result of implementing business intelligence applications, organizations are gaining key business value advantages ranging from simple cost avoidance, such as saving on the labor, printing and distributing reports, to competitive advantage, such as recognizing hot selling items quickly enough to respond to customer demands and avoid “out-of-stock” conditions. Leverage important and valuable data currently being captured by ERP, CRM, SCM and other systems, but locked in these systems due to inadequate and difficult mining and reporting tools 3.

Before Nurturing a New B2B Lead, Send the Golden Document (part 2)

B2B Conversations Now

In my last post Before Nurturing a New B2B Lead, Ask the Golden Question we talked about asking a compelling question for new B2B leads before you send the lead down the nurturing path. Thank you for your interest in WWW. In that complex sale environment, you are usually working over a 6-24 month process that includes project awareness, criteria definition, budgeting, procurement and implementation. Does your material talk all about how the NetMaster 5000 finally puts you in control of your network usage? Ms., My name is YYY and I approved your request for ZZZ.

RFI 2

The Benefits of Business Intelligence

Tom Pisello

As a result of implementing business intelligence applications, organizations are gaining key business value advantages ranging from simple cost avoidance, such as saving on the labor, printing and distributing reports, to competitive advantage, such as recognizing hot selling items quickly enough to respond to customer demands and avoid “out-of-stock” conditions. Leverage important and valuable data currently being captured by ERP, CRM, SCM and other systems, but locked in these systems due to inadequate and difficult mining and reporting tools 3.

Deliver a Content Marketing K.O. with a One-Two Radio Combination

Content Marketing Today

This may not always result in immediate radio advertising dollars, but it does strengthen the local businesses and the business community. I am certain that it will ultimately bond dozens and dozens of local advertisers to Wheeler’s Southwest Virginia radio stations as we work our way out of the recession. This is especially true in the arena of personal branding.

The ROI of Business Intelligence

The ROI Guy

These spreadsheets remain difficult and costly to maintain, introduce data and analytical errors, and lock key information within the hands of too few employees. According to 2005 research by Accenture, 15% of companies are at the proof-of-concept stage with BI, 22% are engaged in a pilot, and 36% have committed to one or more solutions. One in 10 isn't doing anything and 12% are monitoring the situation. In 2004, while most IT spending was flat, the BI market grew 11% to reach $4.3 billion in worldwide software revenues.

The ROI of Business Intelligence

Tom Pisello

These spreadsheets remain difficult and costly to maintain, introduce data and analytical errors, and lock key information within the hands of too few employees. According to 2005 research by Accenture, 15% of companies are at the proof-of-concept stage with BI, 22% are engaged in a pilot, and 36% have committed to one or more solutions. One in 10 isn't doing anything and 12% are monitoring the situation. In 2004, while most IT spending was flat, the BI market grew 11% to reach $4.3 billion in worldwide software revenues.