How To Use Facebook Video Ads to Generate B2B Leads
KoMarketing Associates
FEBRUARY 13, 2018
For an alternative method, test to see if you can drive higher lead volume at a lower cost per lead, by testing a lead gen specific ad unit with a video, as this format often proves to be more effective than static images. Facebook’s current 2.07 If you are unable to create a full video, test micromovements on an otherwise static image.
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