Cost and Lock-In - B2B Marketing Zone

Should we stop marketing to the CIO?

Chris Koch

OCTOBER 12, 2010

Cloud creates a new buying decision pattern. In our ITSMA Webinar How Cloud Computing Will Change Marketing last week, one of our guests made a bold prediction: Major IT services deals will, in the future, bypass IT. Now, you may say that few big IT services deals ever went through IT. They are too important not to be made by the business.

Marketing Management

Marketing Management B2B Thought Leadership Paid Search Agency Thought Leadership

6 ideas for sifting the mobility chaos

Chris Koch

MARCH 12, 2012

For about 20 years (sad to say I was a journalist for even longer than that) it seemed that every white paper that crossed my desk began with some variant of this sentence: “As the world becomes more global and interconnected, businesses need a way to see through the complexity. Far from it. But you can’t do this with one app.

Enterprise Management

Enterprise Management Lock-In Marketing Management Paper

B2B Marketing Zone

Chris Koch

Should we stop marketing to the CIO?

6 ideas for sifting the mobility chaos

Webinars

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