ANNUITAS

OCTOBER 5, 2023

It’s Only as Good as the Data… Salesforce made two important announcements at Dreamforce aimed at making the use of AI more effective regarding the results and insights from conversational AI, but also for the continued development of a more broad and cost-effective data backend for Salesforce customers.

Marketing Analytics Tools 130

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ANNUITAS

OCTOBER 27, 2023

beyond tactical improvements and towards this strategic vision), the company will have to continue aligning and integrating key components and making them seamlessly integrated, without significantly increasing complexity or costs for GTM teams. To move beyond core productivity gains (i.e.,

Marketing AI 130

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ANNUITAS

MARCH 8, 2023

But these are all short-term fixes that don’t really fix anything, and often they cost more in terms of time and energy than they deliver in results. It’s a lose/lose scenario and should be avoided at all costs. If it were easy, funnel conversion benchmarks would be a lot higher than low, single-digit percentages, right? What do we do?

Lead Ranking 130

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