Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” Here are some useful links: about | services.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Cost per year: $15,000. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. Sirius Decisions. Go ahead and do the math.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Cost per year: $15,000. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. Sirius Decisions. Go ahead and do the math.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

B2B Marketing Directions

DECEMBER 20, 2020

Marketing Mix Modeling (MMM) - MMM involves the use of statistical techniques to estimate the impact of marketing and advertising programs on incremental sales and/or other desired outcomes. Several companies are now offering technology solutions that purport to provide unified marketing measurement. of total marketing spending.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

ClickZ

APRIL 29, 2020

Unification around data analytics and the consolidation of technologies into consolidated platforms will help reduce technology redundancies, decrease the learning curve needed to leverage multiple, separate solutions and limit the total cost of ownership. Forrester projections show spending on global marketing automation tech hit $13.4

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Top Rank Marketing

SEPTEMBER 4, 2023

Sixty-two percent of global B2B buyers told Wunderman Thompson that the rising costs of inflation and cost-of-living crisis made them more inclined to switch suppliers than they have been in previous years. According to Forrester’s 2023 budget planning survey , 86% of U.S.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Only B2B

JUNE 19, 2023

A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead. The data and statistics presented throughout this blog have shed light on the significant impact of BANT qualification on sales success.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Content4Demand

SEPTEMBER 24, 2021

Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. According to Forrester, 68% of people don’t think brands share interesting content. . The costs can vary drastically based on how many platforms you use, ad spend, how active you are (i.e., is a pretty solid return.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

ClickZ

SEPTEMBER 27, 2019

These companies use our platform to reduce their production costs and understand the impact of their marketing initiatives,” says Roth. Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. Marketing and sales alignment. Give content clarity.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Let’s play a little game. Can you guess what year this lede is from? That’s a pretty impressive stat!

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

B2B Digital Marketer

MARCH 14, 2024

They kick off by highlighting a startling statistic: only 1% of marketing leaders believe their content planning and execution strategies are seamlessly integrated. Consider factors like ease of integration, cost, scalability, and user reviews.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

B2B Marketing Directions

FEBRUARY 10, 2019

In a September 2018 report , Forrester Research said that marketers spent about $1.09 The heart of the challenge is attribution , which is the process of assigning revenue and costs to marketing programs. In its report, Forrester estimated that UMM solutions now account for 28% of the measurement solution market.

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Statistics include: • 16.5% Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

nDash

JULY 22, 2021

Statistics reveal that, during 2020, 59 million Americans worked as freelancers—and has continued to increase since 2014 steadily. ” Forrester’s research shows us that, between 2019 and 2020, consumers using digital payment methods grew from 61% to 64%. What does this say about the freelance world?

Peer-to-peer 52

Peer-to-peer Enterprise Management Forrester eCommerce 52

Televerde

JANUARY 30, 2018

If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? The alternative—inside sales—costs 40-90% less, according to the Harvard Business Review, and can be incredibly effective. 2] Megan Heuer, “Three Myths of the ‘67 Percent’ Statistic.”

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Digital B2B Marketing

APRIL 2, 2013

Tactics like buying branded search terms or running retargeting campaigns are particularly cost-effective on paper because only target people who have already shown a level of interest or familiarity with your solution. Measure the impact of your overall marketing mix using sophisticated statistical models.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

NetLine

JUNE 21, 2022

35% of the Job Levels that we track to produce our Consumption Gap statistics have consumption measures exceeding the average, including the C-Level. According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. . While the Consumption Gap sat at 33.3

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Influitive

JANUARY 15, 2016

This lack of initial direction proved to be a big setback for us, as the scope of our campaign became muddled — costing us valuable time. 4 pages of content - For the sub-pages, we sourced advocate testimonials, analyst research statistics , and online reviews to combat each buying objection individually.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

Seismic

APRIL 30, 2019

Asking pointed questions of people in various positions across both Sales and Marketing will give you the big picture of the gaps in content creation, content management, engagement analytics, or usage statistics. Your audience of the presentation may not even be aware that Sales and Marketing are facing the problems they are.

Marketing Management 49

Marketing Management Ad Building Business Forrester 49

ClickZ

JULY 23, 2020

But, reassessing your stack’s value isn’t just about cost per lead, it’s about finding what solutions provide a stellar customer journey. According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

ANNUITAS

SEPTEMBER 21, 2010

However, if you look at the various studies that have been conducted by Sirius Decisions, Gartner, Forrester and others, up to 70-80% of generated leads don’t receive the proper follow-up. These statistics indicate that for many companies, the lack of effectiveness in lead generation comes from ignoring the leads they already have.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. How has email marketing changed in the last few years? Why do email marketing?

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. year-over-year decrease in cost per contact, compared to a 0.2% Source: Forrester). Alchemer and Forrester Consulting , 2021). Email Marketing.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Inbox Insight

DECEMBER 4, 2018

But in an aggressively competitive B2B landscape where tech has created an even playing field for businesses for all sizes – what’s the cost of late programmatic adoption? ANA/Forrester ). Lack of value chain transparency.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. Compare how much value the tool is providing vs. the amount it will cost you.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

ClearVoice

APRIL 10, 2023

B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. Forrester ) Millennials aren’t the interns anymore. Content Marketing ROI Statistics Is content marketing still worth it?

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

KEO Marketing

MARCH 30, 2017

Content marketing generates three times as many prospects as outbound marketing but costs 62% less. Source: Forrester Research). Here are a few statistics: 81% of shoppers conduct online research before making big purchases. The significance of the content builds the relationship which can ultimately lead to a sale.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Check out these 25 amazing statistics on the benefits of being an omnichannel brand: Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign. Forrester ). Forrester ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

ActiveDEMAND

OCTOBER 21, 2019

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. These statistics showed that a lot of marketers are not tracking their marketing campaigns from the beginning to the end. This is a unique problem for businesses today.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

ActiveDEMAND

APRIL 11, 2017

A research study conducted by Forrester found investment in reactive chat yields a 15-percent Return on Investment (ROI) while an additional investment in proactive chat capabilities will yield an incremental ROI of 105-percent. Reduced service costs will be achieved with live chat. Three things to remember: Customers love live chat.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Marketing Automation Services 40

KoMarketing Associates

JANUARY 18, 2018

While monetary investments vary depending on business size, industry, and overall marketing program, this statistic makes clear that SEO plays a critical role in digital marketing. A study by Merkle that examined loyalty with B2B companies found that acquiring new customers can cost up to five times more than retaining existing customers.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). In the meantime, below are some B2B marketing statistics and cliff notes from seven such reporters. The cost of B2B marketing content. Case in point?

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. It looks at the average revenue of every click on each individual keyword in any given campaign.

PPC 40

PPC Advertisements Advertising SEM 40

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. A search engine exclusively for inbound marketing and consumer statistics? 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

EveryoneSocial

JUNE 10, 2020

Forrester ) Twitter has more than 330 million monthly active users. Although costs are rising on these platforms and with tons of competition for space on people’s feeds, they are relatively affordable to reach a huge network of people and create a narrative around your brand. That’s over 3 billion users worldwide.

Social Media 52

Social Media Ad Building Brand Identity Branding 52