Cost Efficiency Price Pricing 
Industrial Marketing Today
JUNE 8, 2010
Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money.
Industrial Marketing Today
JANUARY 21, 2011
It creates a graphical snapshot of all available options based on multiple design parameters, such as power efficiency, footprint and system bill of materials (BOM) cost. The showpiece of National’s content strategy is their WEBENCH® online design tool (see circled in red on the right in the screenshot).
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Industrial Marketing Today
OCTOBER 21, 2010
SaaS (software as a service) systems are greasing the skids: Subscription pricing eliminates the need for big upfront costs and allows marketers to prove ROI quicker. Costs less: Lower costs and higher ROI from inbound marketing because there are no built-in costs such as media buys and booth rentals at tradeshows.
Industrial Marketing Today
JULY 9, 2010
There’s is no question that marketing departments do become a lot more efficient by automating many of these marketing tasks. However, is improving efficiency enough to justify investing in Marketing Automation? Or do we need to show a verifiable ROI?
Industrial Marketing Today
SEPTEMBER 27, 2010
Digital marketing, social media and the constant pressure to cut costs have radically changed this traditional industrial sales model. Solution: Make more efficient use of tools like webinars and online meetings to bring together stakeholders who may be spread out all over the world.
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