Digital B2B Marketing

APRIL 11, 2011

In an efficient market, media spend is driven by its impact, not time spent with media. Pricing across media channels will be in equilibrium when the last dollar spent has the same impact in every channel. Reduce transaction costs of online advertising, so more dollars directly drive results. TV spending for every minute spent.

Allocation 100

Allocation Emarketing Mobile Advertising PR 100

Digital B2B Marketing

JANUARY 22, 2014

They expect Twitter’s stock price to fall to $32 (it closed at $62.53 Three clicks and Facebook lets you know there are 42 million people who will meet your criteria and what it will cost to get them to your site. About two weeks ago, two equity research analysts at Cowen & Co surveyed 50 ad buyers. Sell Twitter.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

MARCH 25, 2011

Cost Efficiency. LinkedIn may not compete favorably on price with Facebook or Google for pure DR campaigns, but considering the uncluttered space, targeting and engagement, LinkedIn advertising rates are very competitive. I see more ads on LinkedIn that are clearly targeted to me, professionally, than on any other site I visit.

Linkedin 100

Linkedin Media B2B Digg 100