Cost Efficiency Price Pricing 
Crimson Marketing
DECEMBER 16, 2013
Tools like analytics will be used to help in purchasing decisions, determining how much and when to purchase for optimum efficiency. The focus has also changed from large one time long term purchases to smaller cost saving investments. Avoiding high risk situations at all costs will be the game.
Crimson Marketing
JULY 9, 2015
Marketing was no longer about picking the most efficient, cost-effective medium to reach a target audience. Marketing is no longer about picking most cost-effective medium to reach a target audience Click To Tweet. By 2011 Paychex’s cost per acquisition (CPA) was rising.
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