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10 Ways to Have More Efficient Meetings


Time lost in meetings has a massive opportunity cost. Price it out.  . businesses blow $37 billion in salary costs with unnecessary meetings. Use The Harvard Business Review’s Meeting Cost Calculator  to find out how much each meeting costs your firm. The condensed time makes everyone more efficient. 8. “I wish I spent more time in meetings.” Me neither.

Your Pricing Is Wrong: One Critical Mistake Most Agencies Make


Recently one of HubSpot''s very best partners decided to redo their well-regarded pricing page, saying "That model of ''here''s everything for $X'' is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure.". Why Getting Pricing and Packaging Right is Crucial. If you price too high you get beat out by the competition needlessly.

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10 Ways to Have More Efficient Meetings


Time lost in meetings has a massive opportunity cost. Price it out.  . businesses blow $37 billion in salary costs with unnecessary meetings. Use The Harvard Business Review’s Meeting Cost Calculator  to find out how much each meeting costs your firm. The condensed time makes everyone more efficient. 8. “I wish I spent more time in meetings.” Me neither.

What Is The Cost Of A Lead?

B2B Marketing Insider

The folks at Madison Logic just released an updated infographic that breaks down the cost of a lead across various industries. We’re deep into 2015 budget planning now, so when it’s time to finalize the Demand Generation line item on your marketing budget, do you know what content syndication should cost?  Do you know the average CPL in your industry or vertical for benchmarking purposes?

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15 Questions to Ask When Hiring an SEO Professional (Seriously)


There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools. 11) What are your costs and pricing structure? Organic (non-paid) search is the largest single source of visits for most B2B websites.

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How much should you pay for a sales lead?


When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price.  A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign.  Begin by calculating your cost per inquiry. There’s your cost per inquiry. Cost per inquiry (campaign cost / # responses).

The Real Cost of a Bad (Marketing Automation) Decision

Marketing Action

In one particular deployment, I observed a bad decision spiral into a very costly mistake. Toby, the vice president of marketing, was in charge of the traditional 4Ps: Product, price, promotion, and place. Marketing automation software is meant to net you gains in efficiency and efficacy; if the program goes unused it becomes an expensive (virtual) paperweight.

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11 inspiring case studies of digital transformation


Features include: free two-day shipping on orders of $49 or more, exclusive price discounts, hundreds of millions of products, purchasing system integration, tax-exempt purchasing for qualified customers, shared payment methods, order approval workflows, and enhanced order reporting among others. Amazon DATA: Turn data into assets that prove results in real time. Need some examples?

Ready for Continued Frugalnomics? Cutting Costs Remains Top Buyer Priority for 2012

The ROI Guy

For those who thought 2012 might offer some much needed relief, a new survey uncovers Executives’ pessimistic sentiment going into 2012, indicating significant economic concerns and a strong focus on cutting costs and improving efficiency versus driving growth. Executives must deliver bottom-line results, and buyers need ideas on how to improve efficiency and drive success.

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Website Redesign Costs Getting Out of Hand? How to Regain Control


Everyone has heard stories of website projects that never end, or whose price tag has ended up 10 times the size of the original estimate. Solution: It’s best to be as decisive as possible to avoid costly redesign and redevelopment work. 3) Lack of Direction or Team Alignment. Solution : Keep your website project team lean to stay focused and use your project budget efficiently.

Now is the time to fix your LinkedIn profile—here’s why


That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. Roger is a transfer pricing economist in New York City. Efficiency:   There once was a time when buyers had to shoot out email messages and call around to find out who might be able to help them. Efficiency. An inaccurate profile. Access.

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50 Facts about online consumer behavior not to ignore


38% of people buy online because of low prices. When shopping online, 58% of women and 44% of men are concerned about the cost of shipping. 42% of service agents are unable to efficiently resolve customer issues due to disconnected systems, archaic user interfaces, and multiple applications. 81% of consumers research online before buying. ( GE Capitol ). FINDING YOUR AUDIENCE.

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Swyft Offers Low-Cost Interaction Management Software as a Service

Customer Experience Matrix

It costs less than traditional versions of those products but has similar features. Another is cost: you’re looking at the price of a 50 foot yacht (about a quarter million dollars if you haven’t bought one lately), plus a sister ship or two for implementation. company must be quite large for this to cover the interaction manager's cost.)

Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week


This week’s content is practical, and focuses on things that you can do to be more efficient in your tasks and more effective at driving results. The Hidden Costs of Creative Work (and How to Budget for Them). No matter how much time you devote to budgeting your marketing spend, there always seems to be little hidden costs of creative work that you didn''t anticipate.

The High Cost Of Bad Data

It's All About Revenue

Before buying new equipment, a company typically looks at the cost benefit analysis, ROI, operational efficiency and the required time needed to operate the new equipment. But when an organization acquires data (regardless of the source) the majority look only at its original cost. Poor data quality can have a negative impact on your lead management system, the number of hours required for sales and marketing spends on menial tasks, and can lead to additional costs to increase the quality of the original data. So what is the true cost of the bad quality of data?

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


In this post, Bill Rice provides sales people with 10 principles for using social media in sales, from setting objectives and listening to creativity and tools to improve social media efficiency. Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience. Note: most are fee-based, but worth the cost for midsized to large enterprises active in social media marketing.

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Putting a Price on Marketing: The Challenges of Content ROI

Content Standard

It can be hard to consider cost effectiveness when the content you’re comparing was generated for different purposes, but it’s much easier to see, for example, which images drive the most clicks during a PPC campaign. For more information on building out an efficient content machine, check out this free eBook on building, managing, and optimizing a content strategy.

Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

The point of the story, other than showing why economists are poor comedians, is that the market is not always perfectly efficient. But most of us still assume there is a reasonable relationship between price and value. This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. The company also has excellent online documentation and an active user forum for questions and answers.) On the other hand, Infusionsoft actually does a better job than some demand generation systems of tracking marketing costs.

What Will Future Marketers Learn in School This Year?

It's All About Revenue

Here's what some of them had to say: “ The key to modern marketing is that individual-level data is now available which allows for targeting of customers with customized products, prices, coupons, recommendations, etc. What this also implies is that some customers need to be ‘fired’ because their costs outstrip their revenue. Marketing Efficiency

Tips to Manage the Marketer's Personalisation Dilemma

It's All About Revenue

Using a price chart to decide between Hedge for the downswing! It’s cost effective, accurate, and it helps. Small touches like these increase response rates at the cost of a moderate increase in resource. Remember: Mass customisation adds basic personalisation at low cost. Marketing Efficiency Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for almost all one-to-one communication, you should personalise. as your subhead.

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How Big Data is Driving Business Growth

It's All About Revenue

This is because the cost both human capital and in dollars is too great for most businesses to fully mine the entire data landscape when trying to make business decisions. Using their platform, Evolv is able to look at over 500 million data points from an employees social media activity to the price of gasoline to provide insights that can lead to improved employee performance and morale. Marketing Efficiency In the technology community, data has become likened to oil as the next great natural resource. Big Data Builds Community. Big Data Drives Revenue.

The most important word in marketing

grow - Practical Marketing Solutions

“We’re going to cut the price and get all that business back.” Well, after I conducted some research, here is what I learned: The competitor had newer, more efficient equipment and a lower-cost non-union workforce. The maneuver When I reviewed the situation with my friend, suddenly it seemed foolish to cut the price to try to win the business back.

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6 Marketing Lessons I Learned from Lean Software Geeks

It's All About Revenue

Then a Japanese competitor started beating them with far lower prices. To keep the business alive, Poppendieck realized they would have to do the seemingly impossible and cut costs in half. “We decided to start out by looking at what our competitors were doing,” she said. Create a Simple Price Explanation. Price can make or break a deal. So framing the discussion around price can be one of marketing’s most vital tasks. Maurya’s team knew they needed a simple explanation for price. Marketers rub elbows with CTOs. Cross-functional learning is the norm.

7 Truths About Sales and Marketing (That CEOs Need to Know - Part 1)


It’s essential to be able to inform the sales team about: our reason for existence, the direction of the company and why it’s the correct course, what we sell and why we sell it, which markets to pursue, the competitive landscape and the pricing model.”. Only with an allbound approach will you be able to efficiently meet your revenue goals. In his book New Sales. Simplified.

What Makes Act-On Different?


Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? For a large segment of the market, Act-On is the clear choice to deliver key advantages to your marketing program for a cost-efficient price. Efficiency, Ease, and Excellence. Today, marketers must choose among a range of MA software options on the market. And here’s why: 1.

17 of the Best Tools to Find and Interview Remote Candidates


Price: Free. 2) Skype. Price: Free. Price: $99 a month will get you started. 4) VidCruiter. Price: Tailored to each customer, true to the platform itself. You’d need a team to make the process efficient and economical. Price: $500 per month for less than 100 employees plus a $1500 ‘activation charge’ (which includes training). 6) Betterteam. Price: Free.

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Big data and small business: The future of marketing?

grow - Practical Marketing Solutions

Everybody in the business has the same tools, the same skilled technicians and it has just turned into a battle over price, price, price. That way, we could reduce costs since planned maintenance was less expensive than unplanned maintenance. We could give the customers insights on fuel efficiency. Which planes, routes, and pilots were most efficient and why?

Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

Summary: Jesubi is designed to make sales prospecting as efficient as possible. Once the flash has run its mercifully-brief course, a more concrete promise appears in delightfully large type: “ DOUBLE YOUR SALESFORCE DON”T DOUBLE YOUR COSTS ”. Jesubi is offered as a service, with pricing starting at $100 per user per month. It shows how specialized software can be much better at one function than general purpose systems. You may not want to replace your CRM system with Jesubi, but dedicated prospecting teams should take a close look. Just thought I’d point that out.

35 Marketing Automation Stats to Make You Look Smart


In Aberdeen Research’s report Managing Marketing Automation Expectations: How To Win With The Right Approach they found “MAP (marketing automation) users decrease customer acquisition costs year-over-year at over twice the rate of non-users.”. Efficiency. From Statista : “73 percent of surveyed marketers believed that one of the main advantages of using marketing automation was an increase in efficiency.”. Saving time (which is another way to say efficiency). Is marketing automation worth the price? What do marketers love even more than new tools? Stats.

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The 17 Best Project Management Tools


Pricing:  $10 or $75 per month. Pricing:  $99 per month (free for students, 50% off for non-profits and charities). Pricing:  free or $4 per user per month. Pricing:  free, $8 or $15 per user per month. Pricing:  $10 (iOS) or $30 (Mac). Pricing:  free; $8 per team member per month; or enterprise pricing by quote. Pricing:  free or $7 per month.

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Price : Free up to five social profiles; $9.99/month for unlimited social profiles, plus additional features. Price : Free. Price : Free. Price : Free (with ads); $19.95 (ad-free), but currently offered at introductory price of $9.95. This post describes some of the best, low-cost social. By Kerry Gorgone, Contributing {grow} Columnist. Hootsuite / Seesmic.

How to do Social Media Management on the cheap

grow - Practical Marketing Solutions

Here are some additional options for small business owners in need of a cost-effective social media management tool. Price : Starts at $9.99 / month for eight accounts, offers plans up to $99.99 for 120 accounts. In addition to offering low-cost plans, Sendible enables you to manage your Google+ pages , which is still a rare feature in social media management tools. Sendible.

22 Essential Mobile Apps for Your CMO

It's All About Revenue

price tag. It runs on iOS devices and costs $0.99. It is priced at $4.99 and is available for both iOS and Android devices. It costs $9.99 and runs on Android devices. Price ranges from free to a $5/month subscription. Dropbox is available for iOS and Android devices, and price ranges from free to $19.99/month. Price ranges from free to $3/month, and Goodtodo is available for iOS and Android devices. The solution: Help your CMO manufacture more time. Content Apps. Instapaper is an easy way to archive long-form content (articles, blog posts, etc.)

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Matching Marketing Technology to Business Strategy: A Starting Framework

Customer Experience Matrix

Let’s say your business strategy is to be a low cost provider. In this case, the goal of your tech strategy is always the same: “to deliver customer intimacy at low cost”. But the method could be “through extensive automation”, “through low labor cost via outsourcing”, or “through limiting services provided”. Bluff called. So, where to begin? Business strategies still differ.

A CMO’s Guide to Conversion Metrics with Google Adwords


Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Values can be either the same for all conversions recorded, or it could vary (as in ecommerce-because product prices vary). You can target top and bottom funnel.

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8 Great Apps to Save You Time Every Day

grow - Practical Marketing Solutions

Price: Free, with optional Gold membership for $5/month. Price: Free, with Basic and Premium subscriptions available for $20 to $40/year. Price: Free, with optional “ Awesome Plan ” upgrade. Price: Free, with premium versions ranging from $99 for individuals to $800/year for enterprise solutions. Price: Free. How to cope? Trello. Diigo. Buffer. Trello.

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Time to re-think your business: “Competitive advantage” no longer exists

grow - Practical Marketing Solutions

Throughout the 1990s, Dell Computer was the poster child for sustainable competitive advantage through “cost leadership,” specifically its tight supply chain. Consequently, Michael Dell kept on investing money in cost-cutting and efficiency even as the PC industry was being commoditized, and missed out on the growth opportunities in IT services and mobile devices.