article thumbnail

How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

Beyond negative customer impressions, violating data privacy regulations can come with a more direct cost in the form of fines. Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. The outcome? Sensitive customer data stays private, and customers stay satisfied.

Lock-In 59
article thumbnail

Marketing and Web Security: How Marketers Can Mitigate Risk

Adobe Experience Cloud Blog

Think of the World Wide Web as your neighborhood, your landing pages as your house, and an SSL certificate as the standard lock on your front door. You’re happy you can lock the front door to keep that home safe, and you’d never really consider not ­ having a lock. You work hard to make your house a home.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Cybersecurity? Your Guide to Digital Defense

Salesforce Marketing Cloud

The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. However, the reality of cybersecurity is far more complex and nuanced. While threats can indeed stem from cunning con artists, they also come from inadvertent employee errors.

article thumbnail

How to survive (and learn from) email marketing mistakes

Martech

Within a week, I made a mistake that cost our company money. Back in January, I was appointed CEO of our email agency. It’s not much, but it’s enough to make me not want to do it again. Unlike most email mistakes, this one happened behind the scenes. A typo in the subject line. The wrong product image. Talk about an “oops!”

article thumbnail

Selecting The Right B2B Telemarketing Vendor

Only B2B

Hiring the wrong B2B Telemarketing Company will diminish productivity, cost you big bucks, and will reflect poorly on your brand. Read more: Top 5 Highly Effective Content Distribution Strategies To Drive More Traffic. Straight up, budget is an essential factor before locking up any deal. So, where should you start?

article thumbnail

2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. That’s because the customer will change. More enterprises will adopt composable infrastructure.

article thumbnail

Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Starting from scratch? No need to worry. You can make your video content intentional from day one.