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Social Media Marketing Strategies for 2010

Webbiquity

Somewhat surprisingly, increasing customer support quality and decreasing support costs were identified as the least important objectives, with only about a third of companies in the MarketingSherpa benchmarking study planning to target and measure these goals. The lessons? Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

including major costs, significant litigation, and a drag on key processes. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. More than 40% are testing, piloting or evaluating blog and wiki applications at the time of the survey.

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Social Media is Simpler Than You Think

Webbiquity

Tools for social media monitoring (listening) range from free ( Google Alerts , SM2 Freemium ) to low-cost ( uberVU ) to sophisticated ( Vocus , Cision ). But expressing your opinion on Yelp , epinions , Twitter, Facebook or any social site is easy and takes only a few minutes—and your words reach a far larger audience. Networking.

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Chuck's Blog: Why Supporting Knowledge Workers Is Hard For IT

Buzz Marketing for Technology

Lots of ways to look at it, but one (simplified) analogy is to consider what the first wave of internet did for our economy: the cost of a transaction was dramatically reduced, and the cost of information was dramatically reduced. blogs, wikis, IM, etc.) OK, maybe I was being a bit dramatic for effect, but the point is valid.

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Using ALL the Tools of Social Media Optimization

WebMarketCentral

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

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The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

Social media sites, no longer relegated to just teens and college students, are now the most cost-effective way for a company to drum up international attention. Tip: Before you go bounding for the world's largest wiki and adding a link to your business, start an account with the site and become active for a few weeks.