Unlocking Growth: The Power of Customer Marketing in B2B
Modern B2B
MAY 22, 2023
We know it costs more to acquire a new customer than it does to retain an existing one – and increasing customer retention rates by 5% boosts profits by 25% to 95%. The lifecycle marketing approaches take into consideration retention as this is a fundamental part of the business’ targets. For SaaS software it’s different.
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