Forrester B2B Summit EMEA 2023: Focusing on Customer-First
Modern B2B
OCTOBER 20, 2023
research from February 2023, it was clear that CMOs were refocusing on the customer, as growth from new customers was looking tougher than ever. So, why the focus on the customer? When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers.
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