B2B Marketing Traction

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Should You Outsource Your Marketing? A Cost Analysis

B2B Marketing Traction

To decide if outsourcing is an option for you, do a simple cost analysis. The cost of employing full-time staff over outsourcing is increasing, because of mandatory health insurance, workers comp insurance and other increasing costs. What are the costs of hiring versus outsourcing? Benefits (35%). Bonus (20%).

Cost 100
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4 Reasons Your Marketing Plan Saves You Money

B2B Marketing Traction

Approaching your marketing in a one-by-one tactical approach is not cost-effective. You may end up asking for something that is not cost effective, not necessary, or not feasible because other critical tasks need to be done with or before it. With the plan, the vendor’s prices became more cost-effective.

Planning 100
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Does Your Marketing Consultant Have Bench Strength?

B2B Marketing Traction

Does your marketing consultant have the connections and network to make your projects happen cost-effectively, the right way, with “the right people on the bus”? Some clients have commented that my ability to find quality, cost-effective resources is a benefit they did not expect from working with me.

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When It Comes to Your Marketing Leads, Quality and Quantity Count

B2B Marketing Traction

Capture each marketing activity, its cost, leads generated, number of sales and sales revenue generated. Then, create a comparative graph that shows cost per lead compared to conversion rate. You could do this in something as simple as a spreadsheet. Calculate your conversion rate as the ratio of sales to leads.

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How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. You can survey your customers to find out which competitors were included in their review.

Analysis 100
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Does Your Pricing Leave Money on the Table?

B2B Marketing Traction

Cost-Basis Pricing. Many businesses price on a cost-basis, which includes fixed overhead costs such as utilities, salaries, rent and other costs that do not vary, and variable costs such as labor and materials. But with cost-basis pricing, you may be leaving money on the table.

Pricing 100
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How to Break Website Paralysis with Scientific Analysis

B2B Marketing Traction

When it comes to your website update, how do you know that the changes you make are worth the cost of the update? Do you think your website is boring, static, ineffective? Improve it with scientific data, not creative guesswork! The answer is Google Analytics. All websites should have Google Analytics installed. Contact New Incite today.

Analysis 100