Why B2B Marketers Should Try CTV Advertising
Biznology
JULY 7, 2021
Lower CPM rates overall. CPM rates on CTV are higher, to be sure. Not to mention the cost—and quality—per lead. This means adding an offer, a call to action and a response vehicle, like a short SMS code or a unique URL. You can track site visits and form fills straight back to the CTV impression.
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