Glossary: 29 Email Marketing Terms Marketers Must Know
Hubspot
DECEMBER 21, 2010
According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in.
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