Remove long-tail websites
article thumbnail

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Think about it. Using the Keyword Tool on AdWords.

Adwords 28
article thumbnail

What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

CPC vs. CPM. HubSpot compiled some insightful marketing statistics; let’s understand where paid media comes in: 63% of companies agree their top marketing challenge is generating traffic and leads. This can be done on social media, websites, blogs, publications, etc. Social media, websites, blogs, publications, etc.