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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Clicks Per Open - A percentage measure of the number of clicks divided by the number of opens. CPM (Cost Per Thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. 25 per email address. 25 per email address.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

Above-the-fold - The part of a web page that is visible without scrolling. Campaign - An email marketing message or a series of messages - such as Lead Nurturing - designed to accomplish an overall marketing goal. CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list.