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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Unlike historical methods of buying ad inventory that involved price negotiations for ad placements on specific websites, ad exchanges enable instantaneous bidding for ad space available across the internet. How to Find a Better Marketing Automation Solution Stop dreading your software. What is Cost Per Completed View Advertising?

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How to Design a Killer Facebook Advertising Campaign

Hubspot

This is an excerpt from our new ebook, Beyond the Facebook Business Page. Download your free copy to get more valuable insights into using Facebook for marketing. There are a number of ways businesses can use Facebook to support their marketing efforts. Facebook advertising works on a bidding model similar to Google AdWords.

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Facebook pixel: a complete guide for digital marketers

Sprout Social

Facebook has nearly 3 billion active users , 70% of whom say they visit the platform daily. Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. But the cost to advertise on Facebook is growing. The best part?

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How to Extend Your Brand by Building a Podcast Strategy

Online Marketing Institute

Costs Associated with Podcasting The hardware and software required for podcasting is typically much more affordable than video. While it’s technically possible to start podcasting with a smart phone for free, investing in the proper hardware and software is highly recommended.