Martech

MARCH 15, 2022

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. Pricing : The pricing mechanism is different.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 119

Martech Advisor

SEPTEMBER 17, 2019

The dataxu’s TouchPoint DSP claims access to over three trillion global ad impressions through open and private ad exchanges. Pricing: Quote-based pricing. Basis is a media automation software application that enables advertisers to plan, buy, and optimize programmatic media as well as direct, search, and social media.

Paid Search Agency 50

Paid Search Agency Cost Per Thousand Demand Cost per Acquisition 50

Act-On

FEBRUARY 26, 2024

What is an Ad Exchange? Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. How to Find a Better Marketing Automation Solution Stop dreading your software. How to Find a Better Marketing Automation Solution Stop dreading your software.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Hubspot

NOVEMBER 19, 2012

Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. This should help you keep all the Facebook ad options straight! 1) Facebook Ad.

Advertising Agencies 28

Advertising Agencies Cost Per Click Facebook Advertisements 28

Martech Advisor

SEPTEMBER 27, 2019

A demand-side platform (DSP) is defined as an adtech software application that enables brands, advertisers, and agencies to programmatically buy ads (banner, video, native, social, and search ads) from marketplaces such as ad networks or supply-side platforms. Publishers enlist their ad inventories on the ad exchange through an SSP.

Cost Per Thousand 72

Cost Per Thousand Demand Features Work Management 72

Albacross

APRIL 24, 2019

Just think about the last time you logged into Facebook, for example. Even if you can get a visitor to trust you with their email address in exchange for a free trial or a report, that doesn’t mean that he’ll automatically be interested in your product or even want to read your emails. Cost Per Click (CPC) and Cost Per Mile (CPM).

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Valasys

SEPTEMBER 13, 2019

This has shown up both in terms of advertisers as well as publishers that are partnering up with the programmatic ad exchanges to meet the ever-increasing demand & amount of ad spent dedicated to programmatic marketing. This includes ad exchanges, networks, & DSPs. An inventory is usually bought through a real-time auction.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40