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Customer Experience Matrix

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V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

OCTOBER 1, 2014

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. Users can send test emails and include seed names. The company is adding integration with post card mailers.

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