5 Steps to Set Up, Launch, and Manage an Online Display Campaign
AUGUST 31, 2015
Today, there are more than 30, which include paid search, social media, mobile apps, online display and a few dozen more. With that in mind, we thought we’d take a dive into one of the more important channels – online display – and show you how to set up, launch and manage a campaign of your own. What is online display advertising? Why choose display advertising?
LinkedIn and Twitter Advertising and Marketing Options; A Primer
MARCH 31, 2012
LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities. Below is a basic primer on the options for larger businesses who wish to take advantage and test these channels. Targeting.
Digital Marketing: The 7 Essential Channels
AUGUST 24, 2015
The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. The same site displayed without responsive design, left; and with responsive design, right. Video.
63 Digital Advertising Terms Every Marketer Should Know
AUGUST 17, 2015
If we’ve missed something, please use the comment section below to let us know. A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. typical A/B test for ads involves running the two ads simultaneously and then measuring which version gets a better response from the audience.
The State of Media Mixology
Manhattan Marketing Maven
FEBRUARY 5, 2014
No wonder agencies, media firms and marketers are trying to isolate and package discrete audiences so that they can replicate or adjust the formula to achieve cost efficiencies and profit margins. Then message variations and alternative channels (apps, online display, mobile and social media) have to be creatively integrated in time. Online Display. Rich media, page takeovers and inventive combinations of units do a little better in gaining attention, but no sober marketer will bet a campaign on these media units.