landing-page test 
NuSpark Consulting
SEPTEMBER 9, 2012
A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Cost models- CPM, CPA, CPL.
Hubspot
FEBRUARY 2, 2017
As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page.
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Hubspot
FEBRUARY 27, 2019
Visit this page to get started with your campaign, and select "Create Ad.". Make sure you enter your associated LinkedIn Company Page if you have one. Click that button, and you'll be redirected to a page where you can start setting up your campaign. Text ads show up on the right column or top of the page on LinkedIn.
NuSpark Consulting
MARCH 31, 2012
If you’re buying online display for lead generation, you should consider social media advertising opportunities. Below is a basic primer on the options for larger businesses who wish to take advantage and test these channels. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory.
LeadSquared
APRIL 5, 2016
If your conversion ratio is really bad and you are not getting any conversions, maybe you should work on the landing page or on your website. How is the goal of lead capturing and transaction based, different? Can we have different landing pages for different ad groups? How do topic targeting options work?
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