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The 4 Best Mobile Platforms For Your Marketing Strategy

Unbounce

A mobile ad platform is a network where you can publish digital ads that display on mobile websites and apps. Most of these platforms let you choose from pricing models like cost per mille/impression (CPM) and cost per click (CPC). Google Ads. Google’s top advantage is its sheer scale.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. Think Google Adsense and Facebook Audience Network. Using the same vegan dessert company, let's say they launched an ad campaign through Google's ad network.

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Facebook is constantly adding and removing features for businesses. Facebook changes its views and features often so you’ll want to make sure you see the profile from all of the viewpoints available to you. Run a brand name search on Google to see what shows up. Whenever you first set up your Page? Overall color and feel.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. If it's because you're intimidated by Google's AdWords interface, we get it.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

Display Ads. Display ads show up on Google’s partner sites and typically show both images and text. Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. Google Shopping Ads. Google Ads has automated rules for just about anything you can think of: Scheduling ads.

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How to Start a Blog That Makes Money: The Ultimate Guide

Optinmonster

Sponsored content: Brands pay you to create content featuring their products. There are plenty of templates you can customize to fit your brand, or you can start completely from scratch. And there are plenty of paid plugins with more powerful features. Learn how to add Google Analytics to your site in under 5 minutes.