article thumbnail

How To Optimise Your Paid Advertising Facebook Campaign

The Lead Agency

Social proof is a “psychological phenomenon where people assume the actions of others in an attempt to reflect correct behaviour for a given situation.” – Wikipedia. This means that you’ll start to see your cost-per-click increase significantly. Make the Most of ‘Social Proof’ In Your Ads.

article thumbnail

Search Intent: The Key To Successful PPC Campaigns

Directive Agency

You’ll often see Wikipedia, definitions or news/blog publications in the top results for these. In the example above, we have Wikipedia ranked #1, a news site as #2, and a definition as #3. More often than not, informational intent keywords have high search volume, low CPC, and competition. CPC, and 0.22 competition.

PPC 67
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.”

article thumbnail

Page Authority 2.0 Is Coming This Month: What’s Changing and Why

Moz

Instead of modeling Page Authority based on one page's ability to outrank another page, we now train based on the cumulative value of a page based on a number of metrics including search traffic and CPC. For example, imagine Page A is on one topic and Page B is on another topic. Expect PA to keep pace with Google.

SERP 75
article thumbnail

SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

These are CPC ads that can also be used on product detail pages to cross-sell or upsell related products. This is a cost-per-click option that will not overrun budget if no clicks come in. Google Now responded by reading out the contents of the Whopper page on Wikipedia.

article thumbnail

Keyword Research Beyond the Basics: 16 Ways to Find New Terms

QuanticMind

Instead, Soovle aggregates data from Google, Yahoo, Answers.om, Bing, Amazon, Ebay, Overstock.com, Buy.com, YouTube and Wikipedia. Wikipedia) and see if a PPC campaign on a search engine will work. Once more SEMs start running campaigns, costs-per-click will go up. Reading on Quora and Yahoo Answers.

article thumbnail

How to Make an Editorial Style Guide That’s Freelancer-Friendly

ClearVoice

No trolling past posts, per piacere. click-through rate (CTR). cost-per-click (CPC). pay-per-click (PPC). The following sites do not count as credibility links: Wikipedia. But ClearVoice blog writers beware: Eyes are watching.). copy editor, copy editing. copywriter, copywriting.

Wiki 45