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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms.

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Search Intent: The Key To Successful PPC Campaigns

Directive Agency

As a search marketer, you probably read numerous articles that say the same thing about the importance of keyword research and how to do it. Only a few of those articles will mention the most vital and often overseen part of keyword research – search intent. Simply put, search intent is the “why” behind the search.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. I've had some success with Wikipedia, although the editors there are so hostile to anything remotely commercial that it's tough; I think Google's Knol may offer greater possibilities.

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Keyword Research Beyond the Basics: 16 Ways to Find New Terms

QuanticMind

Ever since Google made SSL Search its default mode back in 2011, Google Analytics has not been the goldmine of keywords that it once was. To garner what ideas Google Analytics can provide, check the Organic Search section of Channels. Looking Up Search Terms in Google Webmaster Tools.

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How to Make an Editorial Style Guide That’s Freelancer-Friendly

ClearVoice

No trolling past posts, per piacere. click-through rate (CTR). cost-per-click (CPC). pay-per-click (PPC). However, AP Style doesn’t always fit well with digital experiences, and it does not apply to copy elements used in search engine optimization. copy editor, copy editing.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. CPC: Cost-per-Click (See PPC).

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Complete Guide to B2B Marketing

Directive Agency

Part 5: Search Engine Optimization. Part 6: Pay Per Click Advertising. Person 4: Paid Search Specialist. While many tactics can take 6+ months to generate revenue, the paid search role can have a fairly immediate impact on your pipeline. Part 1: Building Your Team. Part 2: Understanding Your Audience.