Biznology

FEBRUARY 27, 2017

Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. Measurements showing the path to conversions, transactions, and sales are also used. The social media landscape is constantly evolving. Which one to use? What is right balance?

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

NOVEMBER 19, 2012

Cost Per Click (CPC) : Although you don’t buy keywords in an SEO campaign, it’s still good to know what people pay for them. This gives you the value of your keywords measured on a CPC (Cost Per Click) basis. CPC’s can also be found with Google Adwords’ Keywords Tool.

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

DECEMBER 14, 2010

Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). And Google's AdWords is likely the most famous cost-per-click (CPC) service out there. But don't forget cost-per-action/acquisition (CPA). How do you pay for marketing? Don't get me wrong.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

AUGUST 13, 2020

Someone from your sales team is not as likely to share a post about employee retention as someone from HR is. If your sales and marketing teams are going after a specific audience, you need to supply them with content that speaks to that audience. What are their goals? What are their interests?

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

FEBRUARY 20, 2012

In sales terms, you’ve executed a “soft close,” engaging the prospect and enticing them to come back for more. Improve your headlines, copy and calls-to-action on those pages to increase retention and sales. Notice, I didn’t say lower your cost per click. and converts at a 10% rate ($0.10/1%

Cost per Acquisition 80

Cost per Acquisition Online Marketing Cost Per Click Marketing Analytics Tools 80

Biznology

FEBRUARY 22, 2013

Today many AdWords advertisers improve conversions and drive down cost-of-sale by targeting campaigns to specific devices in a way that will no longer be possible. When Google makes it more challenging to opt-out of specific channels and target only those channels that work best, your cost-per-click and cost-of-sale will likely rise.

Campaigns 80

Campaigns Adwords Mobile Advertising Cost Per Click 80

Biznology

AUGUST 20, 2014

The good news is these ads typically have a lower cost-per-click than desktop ads. But the reduced conversion rates so typical among mobile customers often drives up your overall cost of acquisition. More importantly, analytics for tracking mobile search aren’t as robust as desktop search.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80