So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? First, Create a Killer Keyword List. Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Think about the keywords your customers are most likely to use -- what are their biggest pain points? Understanding the Difference Between General and Specific Keywords. Selecting Keywords Based on Geography. Keywords. MORE >>

'If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. All of these tips still allow you to be inbound-minded with your PPC spend -- finding fantastic opportunities to keep your business top of mind for consumers right when they''re looking for you. Users may click on 4-5 different ads, use your site to do some research, and then purchase from whoever has the lowest price. Long-Tail Keyword Expansion. Model Number Campaigns. Competitive Campaign. Pricing in Ads. MORE >>

will outline the announcements in simple terms and provide some tips for the B2B Marketer to ensure all your hard work pays off in the form of inbound traffic to your personal blog or company website. The change seeks to downplay those websites that used so-called “black hat&# techniques such as “content scraping&# or “keyword stuffing&# to game the Google system. These techniques caused the sites to show up higher in search engine results for targeted keywords that they would have organically based on their actual content. What Prompted the Changes? MORE >>

The manufacturer (let’s call them Client 1) hired my company to help them improve revenue performance through sales and marketing process development, sales channel improvement, and market focus. Client 1 had hired an SEO company (SEO1) and was being billed $1,600 per month with $600 for website management and SEO, $600 for PPC campaigns, and $400 to manage PPC campaigns. Long term keyword analysis development. 25% of the billed time was spent “reporting back links and keyword ranking reports.” Keyword 1. Keyword 2. Keyword 3. MORE >>

Below are 4 tips for optimizing your PPC campaign when facing a low budget. You definitely don’t want to cut back on the ad groups and keywords that have been performing well and converting at high rates. Instead, identify the keywords that haven’t been converting very well and the ad groups that haven’t been meeting your performance goals. Think carefully about which ad groups and keywords you want to pause. Perhaps you can pause all keywords except for the exact match ones in order to most closely refine your presence and target your audience. MORE >>