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JANUARY 16, 2013 How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. So you really have to plan for your keyword strategy. Google’s keyword research tool.
| | WEBBIQUITY
NOVEMBER 14, 2011 40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
Reasons Why SEO is Underfunded by Search Engine Watch Noting that “Google has confirmed that CPC costs are trending above inflation year over year. Why SEOs Shouldn’t Fixate on Keyword Rankings by Search Engine Watch Rob Chant contends that “focusing on position, especially for a small group of keywords—and especially to the detriment of other factors—is a terrible idea.
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| | VERTICAL RESPONSE
MAY 13, 2013 Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
'Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Being as efficient as possible is key to getting the most bang for your PPC bucks, so we’ve spilled the beans in the 5 top areas to maximize that’ll get your dollars to deliver: Choosing the Right Keywords.
| | WEBMARKETCENTRAL
NOVEMBER 10, 2009 Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
How can you calculate the potential advertising value of AdWords before making a costly investment? Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use.
| | WRITTENT
APRIL 23, 2013 20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
There’s a lot to love about the network, and we’ve developed a comprehensive list of LinkedIn tips for your social media strategy. Fully optimize your company’s products and services page with visuals, and keyword-rich descriptions of what you have to offer. However, these insights include information on follower demographics, to help you ensure you’re reaching the right audience.
| | INBLURBS
JULY 12, 2011 5 Easy steps to get found on Google from your potential customers
Identify the right marketing strategy helps in decreasing marketing budgets and ensuring success for your business. If you are new or looking for more advanced marketing strategies, you can hire an inbound marketing expert who can help you in identifying the best marketing strategy to increase sales. This helps you reach top pages of search engines for your business website.
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HUBSPOT A Simple Guide for Setting Up Your First Google AdWords Campaign
| MONDAY, JUNE 18, 2012
So in tandem with your SEO efforts , why not utilize the power of paid search to help
drive more traffic to your website, and turn those Googlers into new leads and customers? First, Create a Killer Keyword
List. Before you even jump into the AdWords interface, you need to be armed with a keyword
list to help
guide your efforts. Think about the keywords
your customers are most likely to use -- what are their biggest pain points? Understanding the Difference Between General and Specific Keywords
. Selecting Keywords
Based on Geography. Keywords
. MORE >>
HUBSPOT 4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
| THURSDAY, APRIL 18, 2013
'If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks
. All of these tips
still allow you to be inbound-minded with your PPC spend -- finding fantastic opportunities to keep your business top of mind for consumers right when they''re looking for you. Users may click
on 4-5 different ads, use your site to do some research, and then purchase from whoever has the lowest price. Long-Tail Keyword
Expansion. Model Number Campaigns. Competitive Campaign. Pricing in Ads. MORE >>
B2B MARKETING INSIDER What Google’s New Algorithm Means For You
| THURSDAY, MARCH 10, 2011
will outline the announcements in simple terms and provide some tips
for the B2B Marketer to ensure all your hard work pays off in the form of inbound traffic to your personal blog or company website. The change seeks to downplay those websites that used so-called “black hat techniques such as “content scraping or “keyword
stuffing to game the Google system. These techniques caused the sites to show up higher in search engine results for targeted keywords
that they would have organically based on their actual content. What Prompted the Changes? MORE >>
HUBSPOT Hiring an SEO Firm? A Cautionary Tale
| WEDNESDAY, FEBRUARY 2, 2011
The manufacturer (let’s call them Client 1) hired my company to help
them improve revenue performance through sales and marketing process development, sales channel improvement, and market focus. Client 1 had hired an SEO company (SEO1) and was being billed $1,600 per
month with $600 for website management and SEO, $600 for PPC campaigns, and $400 to manage PPC campaigns. Long term keyword
analysis development. 25% of the billed time was spent “reporting back links and keyword
ranking reports.” Keyword
3. MORE >>
HUBSPOT How to Optimize Your PPC Campaign Under a Tight Budget
| FRIDAY, AUGUST 19, 2011
Below are 4 tips
for optimizing your PPC campaign when facing a low budget. You definitely don’t want to cut back on the ad groups and keywords
that have been performing well and converting at high rates. Instead, identify the keywords
that haven’t been converting very well and the ad groups that haven’t been meeting your performance goals. Think carefully about which ad groups and keywords
you want to pause. Perhaps you can pause all keywords
except for the exact match ones in order to most closely refine your presence and target your audience. MORE >>
- Seven Expert Search Engine Marketing Guides WEBBIQUITY | FRIDAY, FEBRUARY 25, 2011
- Growing your business in a world without Google BIZNOLOGY | TUESDAY, DECEMBER 14, 2010
- Best AdWords Tips and Tactics of 2009, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
- Best of 2009 (So Far): AdWords Tips and Tactics, Part 1 WEBMARKETCENTRAL | WEDNESDAY, OCTOBER 7, 2009
- Best of 2008: Strategy and Branding, Part 1 WEBMARKETCENTRAL | WEDNESDAY, JUNE 3, 2009
- 3 More Tips for Optimizing SEM Campaigns WEBMARKETCENTRAL | FRIDAY, MAY 22, 2009
- More of the Best Website Marketing Tools WEBMARKETCENTRAL | MONDAY, JANUARY 15, 2007
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