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JANUARY 16, 2013 [Cost Per Click, Help] How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. So you really have to plan for your keyword strategy. Google’s keyword research tool.
| | WEBBIQUITY
NOVEMBER 14, 2011 [Cost Per Click, Help] 40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
Reasons Why SEO is Underfunded by Search Engine Watch Noting that “Google has confirmed that CPC costs are trending above inflation year over year. Why SEOs Shouldn’t Fixate on Keyword Rankings by Search Engine Watch Rob Chant contends that “focusing on position, especially for a small group of keywords—and especially to the detriment of other factors—is a terrible idea.
SEPTEMBER 16, 2013 | HUBSPOT
[Cost Per Click, Help] 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
AUGUST 13, 2013 | VERTICAL RESPONSE
[Cost Per Click, Help] What You Need to Know About Using Google AdWords Content Campaigns
JULY 12, 2013 | VERTICAL RESPONSE
[Cost Per Click, Help] What Should You Know About Keywords – The Long and Short of It
JUNE 28, 2013 | BLOG MY CALLS
[Cost Per Click, Help] SMB Marketing Q&A With Main Street ROI's Phil Frost
JUNE 13, 2013 | B2B MARKETING MENTOR
[Cost Per Click, Help] 5 Lessons Learned in Site Retargeting
MAY 13, 2013 | VERTICAL RESPONSE
[Cost Per Click, Help] Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
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| | VERTICAL RESPONSE
JULY 12, 2013 [Cost Per Click, Help] What Should You Know About Keywords – The Long and Short of It
Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It doesn’t have to be and we’ll give you the scoop on “long tail” versus “short tail” keywords as well as some of the benefits.
| | VERTICAL RESPONSE
MAY 13, 2013 [Cost Per Click, Help] Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
'Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Being as efficient as possible is key to getting the most bang for your PPC bucks, so we’ve spilled the beans in the 5 top areas to maximize that’ll get your dollars to deliver: Choosing the Right Keywords.
| | WRITTENT
APRIL 23, 2013 [Cost Per Click, Help] 20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
There’s a lot to love about the network, and we’ve developed a comprehensive list of LinkedIn tips for your social media strategy. Fully optimize your company’s products and services page with visuals, and keyword-rich descriptions of what you have to offer. However, these insights include information on follower demographics, to help you ensure you’re reaching the right audience.
| | WEBMARKETCENTRAL
NOVEMBER 10, 2009 [Cost Per Click, Help] Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
How can you calculate the potential advertising value of AdWords before making a costly investment? Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use.
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INBLURBS | TUESDAY, JULY 12, 2011 [Cost Per Click, Help] 5 Easy steps to get found on Google from your potential customers
Identify the right marketing strategy helps in decreasing marketing budgets and ensuring success for your business. If you are new or looking for more advanced marketing strategies, you can hire an inbound marketing expert who can help you in identifying the best marketing strategy to increase sales. Traffic is genuinely the fuel to provide business leads and sales, so keep an eye on it by helping them following you. Cost per click and free article marketing can be used to keep the traffic coming to your website. Step 4: Get your traffic. MORE >>
HUBSPOT | MONDAY, JUNE 18, 2012 [Cost Per Click, Help] A Simple Guide for Setting Up Your First Google AdWords Campaign
So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? First, Create a Killer Keyword List. Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Think about the keywords your customers are most likely to use -- what are their biggest pain points? Understanding the Difference Between General and Specific Keywords. Selecting Keywords Based on Geography. Keywords. MORE >>
HUBSPOT | MONDAY, SEPTEMBER 16, 2013 [Cost Per Click, Help] 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
Raise awareness by choosing relevant keywords and creating unique ads to highlight your work. max cost per click (as of January 28th, 2013), and your ads will be shown below paying AdWords advertisers. To help you spend your Google Grants budget effectively, here are 10 tips that can keep you efficient. Tip #1: Create a campaign for every organizational goal or project. Your ad groups should have 15-30 similar keywords that align to a specific page on the website. Don’t: Start with a small keyword list and wait to expand. MORE >>
BLOG MY CALLS | FRIDAY, JUNE 28, 2013 [Cost Per Click, Help] SMB Marketing Q&A With Main Street ROI's Phil Frost
Want more Google AdWords tips? At Main Street ROI, we provide training and coaching to help businesses improve their marketing results. For example, one company came to me to get help with their search engine optimization (SEO) campaign. Most people already know the importance of follow-up and how it helps you close more sales so I won’t go into detail about why follow-up is so critical. As I mentioned in the “biggest mistakes” section, my gut reaction to this question is to make sure pay per click (PPC) advertising is even the best opportunity. MORE >>
HUBSPOT | THURSDAY, APRIL 18, 2013 [Cost Per Click, Help] 4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
'If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. All of these tips still allow you to be inbound-minded with your PPC spend -- finding fantastic opportunities to keep your business top of mind for consumers right when they''re looking for you. Users may click on 4-5 different ads, use your site to do some research, and then purchase from whoever has the lowest price. Long-Tail Keyword Expansion. Model Number Campaigns. Competitive Campaign. Pricing in Ads. MORE >>
- [Cost Per Click, Help] What Google’s New Algorithm Means For You B2B MARKETING INSIDER | THURSDAY, MARCH 10, 2011
- [Cost Per Click, Help] Hiring an SEO Firm? A Cautionary Tale HUBSPOT | WEDNESDAY, FEBRUARY 2, 2011
- [Cost Per Click, Help] How to Optimize Your PPC Campaign Under a Tight Budget HUBSPOT | FRIDAY, AUGUST 19, 2011
- [Cost Per Click, Help] What You Need to Know About Using Google AdWords Content Campaigns VERTICAL RESPONSE | TUESDAY, AUGUST 13, 2013
- [Cost Per Click, Help] Seven Expert Search Engine Marketing Guides WEBBIQUITY | FRIDAY, FEBRUARY 25, 2011
- [Cost Per Click, Help] Best of 2008: Strategy and Branding, Part 1 WEBMARKETCENTRAL | WEDNESDAY, JUNE 3, 2009
- [Cost Per Click, Help] Growing your business in a world without Google BIZNOLOGY | TUESDAY, DECEMBER 14, 2010
- [Cost Per Click, Help] 5 Lessons Learned in Site Retargeting B2B MARKETING MENTOR | THURSDAY, JUNE 13, 2013
- [Cost Per Click, Help] Best AdWords Tips and Tactics of 2009, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
- [Cost Per Click, Help] Best of 2009 (So Far): AdWords Tips and Tactics, Part 1 WEBMARKETCENTRAL | WEDNESDAY, OCTOBER 7, 2009
- [Cost Per Click, Help] 3 More Tips for Optimizing SEM Campaigns WEBMARKETCENTRAL | FRIDAY, MAY 22, 2009
- [Cost Per Click, Help] More of the Best Website Marketing Tools WEBMARKETCENTRAL | MONDAY, JANUARY 15, 2007
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