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5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

As websites compete more fiercely for traffic, costs are rising. Facebook, Google, YouTube…CPMs have become more expensive on all platforms. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. What are paid traffic sources?

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Earnings Per Click: How to Win Big at Affiliate Marketing

Optinmonster

Here’s why: Though many new affiliate marketers aren’t aware of EPC, what it is, and how to calculate it (which we’ll cover shortly), they know another popular marketing term: “Cost per click” (CPC). Because once you know your EPC, then the CPC is actually irrelevant.

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Optimize Your PPC Marketing Strategy for B2B Success

Launch Marketing

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site. While this should not come as a surprise, having an ad show up for a competitor’s brand name can lead to the following results: Higher cost per click.

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5 Online Marketing Goals that Make (Dollars and) Sense

Biznology

Goals like “We’re going to grow our online business 35%” sound great. By contrast, goals like “We’re going to gain 100 new followers on Twitter every month” may be measurable and actionable, but to what end? Increase natural search engine traffic by 25% for your top 5 top-converting terms.

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How to find a fractional CMO for your business

The Marketing Blender

One of the most significant ways B2B digital marketing differs from B2C is how leads are generated. In most cases, B2B marketers rely on inbound methods, such as content marketing and organic search traffic. In contrast, B2C marketers often use outbound methods such as paid advertising and direct mail to generate leads.