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How to Identify Long-Tail Keywords to Fuel Your PPC Strategy


For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers.

How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

Not only will we often uncover several different conversion “actions”  on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. METRIC 1: CLICKS. Clicks to site measure how many visitors paid search drove to the client’s landing page. METRIC 3: CLICK THROUGH RATE.

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Paid Advertising 101: Understanding Search and Display Advertising


Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. year over year. Read on. Keywords.

A Simple Guide for Setting Up Your First Google AdWords Campaign


Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Creating a Google AdWords Campaign.

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns


Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool. Pay-Per-ClickAwareness. 

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Best Social Media Stats, Facts and Marketing Research of 2010


Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Marketers Put More Lead Gen Budgets Online by eMarketer. And much more.

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10 Almost Instant Responses to Your Google Instant Questions


Yesterday, we hosted an incredibly popular webinar called “Google Instant: Major Change for SEO.” We couldn’t answer them all, but I’ve done my best to answer some of the most common questions and address some of the major changes we feel the release of Google Instant has brought about. How does Google Instant affect my SEO strategy?

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. It is no fun to have a small monthly budget of $4,000 to $5,000, and only be able to afford 450 to 500 clicks! Comments are closed.


Hiring an SEO Firm? A Cautionary Tale


During our initial sessions we asked about the website and the leads being generated. The owner of Client 1 was happy with the design work done on his site but not with the lead generation. He was especially not pleased that they were failing to close any business that came from the website leads. Long term keyword analysis development. Directory investment evaluation.