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MARCH 15, 2012 How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers.
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JUNE 18, 2012 A Simple Guide for Setting Up Your First Google AdWords Campaign
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Creating a Google AdWords Campaign.
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JANUARY 16, 2013 How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool. Pay-Per-ClickAwareness.
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SEPTEMBER 24, 2010 10 Almost Instant Responses to Your Google Instant Questions
Yesterday, we hosted an incredibly popular webinar called “Google Instant: Major Change for SEO.” We couldn’t answer them all, but I’ve done my best to answer some of the most common questions and address some of the major changes we feel the release of Google Instant has brought about. How does Google Instant affect my SEO strategy?
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JANUARY 17, 2011 Best Social Media Stats, Facts and Marketing Research of 2010
Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Marketers Put More Lead Gen Budgets Online by eMarketer. And much more.
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APRIL 18, 2013 4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
'If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. Users may click on 4-5 different ads, use your site to do some research, and then purchase from whoever has the lowest price. Long-Tail Keyword Expansion. Model Number Campaigns. Competitive Campaign.
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HUBSPOT Hiring an SEO Firm? A Cautionary Tale
| WEDNESDAY, FEBRUARY 2, 2011
During our initial sessions we asked about the website and the leads
being generated. The owner of Client 1 was happy with the design work done on his site but not with the lead
generation. He was especially not pleased that they were failing to close any business that came from the website leads
. Client 1 had hired an SEO company (SEO1) and was being billed $1,600 per
month with $600 for website management and SEO, $600 for PPC campaigns, and $400 to manage PPC campaigns. Long
term keyword analysis development. This is a guest post by Todd Hockenberry. MORE >>
DELICIOUS B2BMARKETING 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
| THURSDAY, DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google
& Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost
In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost
can be prohibitively high. for B2C lead
generators. It is no fun to have a small monthly budget of $4,000 to $5,000, and only be able to afford 450 to 500 clicks
! MORE >>
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