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Cost Per Click Reduction Strategy in Google AdWords


If your products and services aren’t on page 1 or 2 of the organic results, then paid search ads via Google AdWords are considered so that you can generate bottom funnel leads; targeting prospects using a search engine to find an answer to their business problemsThe problem is; for very competitive keywords in a competitive industry, the cost of a click in many industries can be quite high.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy


For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers.

A Simple Guide for Setting Up Your First Google AdWords Campaign


Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Creating a Google AdWords Campaign.

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Paid Advertising 101: Understanding Search and Display Advertising


Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. year over year. Read on. Keywords.

Lessons Learned From Spending $25 Million Dollars On AdWords


According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network. Focus on “long-tail keywords” to drive targeted traffic. Long tail keywords are the uber specific 3+ word phrases people search for on Google.

4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss


If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. Users may click on 4-5 different ads, use your site to do some research, and then purchase from whoever has the lowest price. Long-Tail Keyword Expansion. Model Number Campaigns. Competitive Campaign.

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Unicorn DNA: What All the Best AdWords Advertisers Have in Common


AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. We recently analyzed over 100,000 Google AdWords accounts representing $3 billion in annualized spend, in order to identify the traits and characteristics of these standout advertisers. 3) They Let Google Do Some of the Work for Them. Do you believe in unicorns?

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Best Social Media Stats, Facts and Marketing Research of 2010


Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Marketers Put More Lead Gen Budgets Online by eMarketer. And much more.

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10 Almost Instant Responses to Your Google Instant Questions


Yesterday, we hosted an incredibly popular webinar called “Google Instant: Major Change for SEO.” We couldn’t answer them all, but I’ve done my best to answer some of the most common questions and address some of the major changes we feel the release of Google Instant has brought about. How does Google Instant affect my SEO strategy?

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

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Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. for B2C lead generators. It is no fun to have a small monthly budget of $4,000 to $5,000, and only be able to afford 450 to 500 clicks!


Hiring an SEO Firm? A Cautionary Tale


During our initial sessions we asked about the website and the leads being generated. The owner of Client 1 was happy with the design work done on his site but not with the lead generation. He was especially not pleased that they were failing to close any business that came from the website leads. Long term keyword analysis development. Directory investment evaluation.