Did martech break B2B marketing?
Martech
FEBRUARY 8, 2024
SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. Google, LinkedIn and Facebook are driving CPC up. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. And why not?
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