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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. Another Inside AdWords post worth checking out is AdWords Editor 7.5.1

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

5 Common AdWords Myths Absolutely Destroyed by Search Engine Journal Brian Carter demolishes five common misconceptions about AdWords, explaining the real story in detail. Another interesting AdWords-related post worth checking out from the team at Search Engine Watch is Get More Attention with Legal PPC Ad Symbols.

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More of the Best Website Marketing Tools

WebMarketCentral

Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time.

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

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3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Used properly, content networks can add significantly to paid search lead generation. Keep your content network clean.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. Per the article, "AdReady allows advertisers to pick and customize remarkably professional-looking ads for free.

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