WebMarketCentral

NOVEMBER 10, 2009

Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network. for Windows and Mac by Austin Rachlin, which outlines the process for importing CSV files for editing in the AdWords Editor.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

OCTOBER 7, 2009

For any keyword, the tool displays statistics like the average cost per click and number of clicks per day. This process helps to avoid unprofitable clicks and to get you conversions without requiring you to spend as much time managing your bids."

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

JUNE 3, 2009

PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value. Is it difficult to measure the ROI of marketing activities and prove the value to the CEO?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 22, 2008

In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC. These numbers can change dramatically from day to day, so manage and adjust them." PPC Outsource or In-House?

SEM 20

SEM Paid Content Paid Search Agency Adsense 20