Best of 2008: Strategy and Branding, Part 1
WebMarketCentral
JUNE 3, 2009
PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value.
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3 More Tips for Optimizing SEM Campaigns
WebMarketCentral
MAY 22, 2009
Though the click-through rate (CTR) is generally lower on content than on search, the cost per click is generally lower as well, and conversion rates are often quite respectable. Nest, click the Page Types tab where you can control the display of your ads on parked domains, forums and other types of sites.
Best of 2007: Articles and Blog Posts on SEM
WebMarketCentral
JANUARY 22, 2008
In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC. Pay Per Click: Boom or Bust? These numbers can change dramatically from day to day, so manage and adjust them."
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