WebMarketCentral
OCTOBER 7, 2009
What common mistakes made by AdWords marketers should you avoid in order to optimize your results? For any keyword, the tool displays statistics like the average cost per click and number of clicks per day. What are some AdWords myths you shouldn't believe?
WebMarketCentral
JUNE 3, 2009
PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value.
WebMarketCentral
MAY 22, 2009
Though the click-through rate (CTR) is generally lower on content than on search, the cost per click is generally lower as well, and conversion rates are often quite respectable. Nest, click the Page Types tab where you can control the display of your ads on parked domains, forums and other types of sites.
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