WebMarketCentral

JANUARY 15, 2007

Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time. Note that this tool works much better with IE than with FireFox.

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

NOVEMBER 10, 2009

Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network. Is The Hype Over Google AdWords Quality Score Justified?

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

OCTOBER 7, 2009

For any keyword, the tool displays statistics like the average cost per click and number of clicks per day. This process helps to avoid unprofitable clicks and to get you conversions without requiring you to spend as much time managing your bids."

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

JUNE 3, 2009

PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

MAY 22, 2009

Though the click-through rate (CTR) is generally lower on content than on search, the cost per click is generally lower as well, and conversion rates are often quite respectable. Nest, click the Page Types tab where you can control the display of your ads on parked domains, forums and other types of sites.

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

JANUARY 22, 2008

In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC. These numbers can change dramatically from day to day, so manage and adjust them."

SEM 20

SEM Paid Content Paid Search Agency Adsense 20