Should CTR be a Key Performance Indicator for B2B Advertisers?
KoMarketing Associates
NOVEMBER 20, 2014
The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. This, in turn, affects several things: Your ad position is determined by your maximum cost-per-click (CPC) bid and by Quality Score – exclusively. In a display campaign.
Let's personalize your content