Customer Experience Matrix

MARCH 26, 2015

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Like most real time bidding systems, it typically aims to optimize click through rate or cost per click. b2b display advertising b2b marketing marketing automation terminus'

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. When “ABM platforms” showed up 10 years ago from Demandbase, Terminus, and others ABM was accepted as a “technology.”. ABM isn’t…running display ads.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Martech

SEPTEMBER 24, 2021

Effective B2B channels include both offline (direct mail, events, roadshows and in-person/phone-based sales outreach) and online (email, websites, virtual events, webinars and paid/organic search, display and social) media. API integration may incur additional charges, generally on a per-call basis for each data download.

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Paid Content 119

Metadata

MARCH 25, 2021

This, unfortunately, left us paying incredibly high cost-per-clicks (CPCs) because of the targeting parameters I knew we needed to work within. MetaMatch for audience creation MetaMatch is their proprietary matching functionality that allows for audience creation across Facebook, LinkedIn and programmatic display.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Metadata

MARCH 26, 2021

This, unfortunately, left us paying incredibly high cost-per-clicks (CPCs) because of the targeting parameters I knew we needed to work within. MetaMatch for audience creation MetaMatch is their proprietary matching functionality that allows for audience creation across Facebook, LinkedIn and programmatic display.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

NetLine

MAY 1, 2018

A few weeks later, we were a Silver Sponsor and attendees of ABM Innovation Summit – thanks to the whiz kids at Demandbase who know how to put on a great event. What was great about these sessions was the ability of our fellow marketers to see beyond a siloed perception of ABM marketing as a function of CPC and display ads.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Thought Leadership 40

Single Grain

APRIL 24, 2023

To save money, we spread the CPC budget across multiple campaigns. Profitable Google Discovery campaign Profitable Google Display campaign Increased Facebook conversion volume by 2.5x Profitable Google Discovery campaign Profitable Google Display campaign Increased Facebook conversion volume by 2.5x

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52