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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google is trying to answer that question, based on keywords for the product or service that meets that needs. And the advertiser with the most competitive bid for that keyword. BUDGET: Keywords or campaigns? The Google budget is based on keywords and the bid for those keywords. Like this post?

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10 SEO measurements every marketer should know

Biznology

80% of people who visit a website get there from typing a keyword in the query box of a search engine. 46% click on the website in the first position on first page. 90% click on websites on the first page. Number of Keywords Driving Traffic : A measure of a site’s effectiveness is the number of keywords drawing traffic.

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10 Content Management Tools to Take You From Good to Great

Biznology

The tool also helps you find influencers in your industry. The tool also helps you monitor the performance of your competitors. It captures data and provides you actionable insights on most-searched keywords, frequently-visited pages, most-read articles, etc. Trello, a one-of-a-kind tool, can help you achieve this.

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11 expectations to have from a great SEO proposal

Biznology

In an SEO proposal, a Site Audit should be included that evaluates: 1) Top Keywords, 2) Number of Inbound Links, 3) Unique Visitors, 4) Bounce Rate, 5) Traffic Sources (including percent of Visits from Organic Search), 6) Key Pages and 7) Conversion Activities. Keyword Research is a foundation to an SEO proposal.

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Growing your business in a world without Google

Biznology

Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. But don't discount blogging without considering how it might help your business. And Google's AdWords is likely the most famous cost-per-click (CPC) service out there.