When Did Programmatic Advertising Start: A History Lesson
Rev
SEPTEMBER 2, 2019
Let’s break that down a little further, that means half of all people who saw the banner ad actually clicked on it. With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick.
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