WebMarketCentral

SEPTEMBER 14, 2007

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics.

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

JANUARY 15, 2007

Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time. Note that this tool works much better with IE than with FireFox.

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

NOVEMBER 7, 2007

But because search is extremely measurable, bad results are front and center: low click-through rates, high cost per click, and worst of all, poor conversion. If you produce a lousy campaign in a medium that's difficult to measure (e.g. TV or print), it may not be apparent. Looking for a new career?

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20

WebMarketCentral

DECEMBER 21, 2009

SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level.

SEO 20

SEO Tools SEM Advertising Agencies 20

WebMarketCentral

NOVEMBER 10, 2009

by Search Engine Land Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google's calculation of quality score. Is The Hype Over Google AdWords Quality Score Justified?

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

OCTOBER 7, 2009

For any keyword, the tool displays statistics like the average cost per click and number of clicks per day. PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization.

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

JUNE 3, 2009

PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20