SmartBug Media

MARCH 13, 2020

In fact, after studying more than one million search results, Brian Dean of Backlinko found that pages with lower bounce rates typically ranked higher. If bounce rate doesn’t directly affect your page rankings, why do lower bounce rates correlate to higher rankings? Why is that?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Marketing Insider Group

OCTOBER 6, 2015

Content marketing effectiveness emerged as the key theme for this year’s study. While many studies in the past have shown the positive impact that documenting their content marketing strategy has on content marketing success, only 32% of B2B marketers reported that they document their marketing content strategy.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Seismic

AUGUST 25, 2019

The 2015 MHO Best Practices Study reveals that “having a strategy and knowing the right things to do [is] a huge differentiator between top performers and others” Sales Efficiency and Sales Effectiveness – What Do They Mean? A Few Key Stats. If you can improve sales productivity, then why wouldn’t you?

Efficiency 72

Efficiency Effectiveness Enterprise Management Work Management 72

KoMarketing Associates

MAY 19, 2015

As I was doing research for my SearchLove presentation , I came across an interesting study from Blue Nile Research that looked at how users search. It’s also hard to look at the launch timing and the graph above and not correlate the two. I’ll let you decide what the lesson is there. Let’s try again. Search Queries are Shifting.

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

Sprout Social

MAY 26, 2022

One study found that TikTok shoppers are 1.7 If you’re not sure where to start, consider diving into the TikTok Creator Marketplace , where you’ll get a directory of influencers and be able to view specifics and stats about each to find the perfect fit for your brand or product. And UGC converts five times more than non-UGC.

Campaigns 142

Campaigns Examples Design Planning 142

Digilant

FEBRUARY 23, 2021

We outlined a clear benefit of an omnichannel marketing solution above: more directly correlates to how consumers shop, which creates better brand perceptions amongst consumers. However, studies have shown that omnichannel marketing benefits an organization’s bottom line. The Benefits of an Omnichannel Marketing Solution.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Campaigns 52

Hubspot

SEPTEMBER 21, 2016

8 Stats You Need to Know From the 2016 State of Inbound Report. But this year, we introduced a new angle in our study: Do marketers believe their organization’s marketing strategy is effective? In fact, there is no combination of factors more strongly correlated with marketing success than being both inbound and having an SLA.

Stats 28

Stats Inbound Marketing Lead Scoring Lead Ranking 28

seo.co

FEBRUARY 3, 2022

Yahoo scientists Erheng Zhong, Xing Yi, Nathan Nan Liu, Liangjie Hong and Suju Rajan performed a dwell time study via Yahoo search and concluded the following : Article dwell time beats dwell time on slideshows. This can help boost your search engine rankings as well. Other Dwell Time Statistics to Know [In 5 Charts].

Dwell 105

Dwell Marketing Websites Mobile Advertising Lead Scoring 105

Hubspot

APRIL 22, 2020

The Fractl study also found that Gen Zers are most likely to begin searches with the word "best." This correlates with data that shows Gen Z prefers to learn about new things or products through video rather than text, native ads, or other content formats. You might also like this list of 52 stats about the generation.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Porch Group Media

SEPTEMBER 10, 2019

A loyalty increase of 7% can boost lifetime profits per customer by as much as 85%, and a loyalty increase of 3% can correlate to a 10% cost reduction ( Brand Keys ). The same study also found that repeat customers: Are buying nearly 30% more items per order than first-time shoppers.

Tactics 53

Tactics Trends Loyalty Paid Search Agency 53

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. These kind of sobering stats led me to ask the question: are marketers becoming digital dinosaurs? Earlier this year I asked if there’s a leadership gap in B2B Marketing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

Moz

AUGUST 12, 2019

I’ve just completed a study of consumer behavior as it relates to negative reviews becoming positive ones and I believe this blog post will hold some very welcome surprises for concerned local business owners and their marketers — I know that some of what I learned both surprised and delighted me. Stats to start with. percent to 12.8

Ideal Customer Profiles 62

Ideal Customer Profiles Case Studies Outreach Work Management 62

chiefmartech

MARCH 14, 2018

When we designed this study, we decided to ask participants their gender. This correlated with a gender gap in job level: 48% of men held director-level positions or above, compared with 30% of women. Business or economics (31%), followed by a degree in the arts or liberal arts (25%). But so far, all of this sounds pretty good, right?

Customer Surveys 61

Customer Surveys Correlation Distribution Work Management 61

Convince & Convert

SEPTEMBER 20, 2010

The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. The Science of Inequality – Finding Your Influential Customers Are You Treating Your Fans Like Cattle [link] REBlogGirl Great stats – my only note is that engagement is different for every brand.

Social Media 159

Social Media Media Stats Statistics 159

Attendify

SEPTEMBER 28, 2019

And studies have shown that the person delivering this content makes all the difference. Later you’ll have access to stats like: Session registration vs no-shows Number of attendees who slipped out early Walk-up attendees (if you’re accepting them). Did you know there’s actually a science to composing a great survey?

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Contently

APRIL 18, 2016

The most common stat cited for movie success is box-office earnings, closely followed by critical reception and Academy Awards. First, as I pointed out in this recent data study on the Oscars , the films nominated for Best Picture by the Academy are never the highest earners. So how do you judge how good a sequel is?

Correlation 75

Correlation Case Studies Television marketing Buzz 75

Attendify

JANUARY 8, 2020

Workforce studies show that employee turnover is bad for company morale, bad for productivity and — with an estimated cost of $617 billion to U.S. According to a study by human capital management firm Brandon Hall Group, “Organizations with a strong onboarding process improve new hire retention by 82% and productivity by over 70%.”

Peer-to-peer 45

Peer-to-peer Work Management Social Networks Training 45

Hubspot

MARCH 2, 2020

The impact of flexibility on a company is apparent when looking at the data and stats related to it. Here's a chart from The Economist that shows the correlations between work hours and employee effectiveness: Source: The Economist. Additionally, flexible perks such as shorter workweeks have been seen to boost productivity.

Marketing AI 97

Marketing AI Paid Search Agency Planning Work Management 97

Sprout Social

SEPTEMBER 26, 2019

While social signals aren’t a direct ranking factor, there is a correlation between improved social signals and improved search engine ranking. 2: Share original graphics with useful facts and stats. Additionally, you can also study your competitors’ social media strategies to get inspiration and new ideas.

Social Media 89

Social Media Media Ideal Customer Profiles Youtube 89

Hubspot

JULY 13, 2023

Expensive Pricing Of salespeople, 22% think that AI is expensive , while 28% of sales leaders reported AI tools had returned a negative ROI, according to a HubSpot study. The reason is that AI tools, such as ChatGPT, have been trained on outdated data from 2021 and 2022, so they can’t provide fresh stats/data.

Marketing AI 52

Marketing AI Tips Work Management Ethics 52

Proteus B2B Marketing

MAY 7, 2014

The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. As the webinar moved into best practices, quiz questions asked about webinar registration responses and the correlation of timing with notifications.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Sprout Social

NOVEMBER 11, 2019

This boldness seems to correlate with Gen Z’s desire to be heard and express their beliefs. In fact, key stats on Gen Z consumer behavior highlight that influencers are the best way to reach younger customers versus any other marketing channels. Instagram ambassadors. Twitch streamers. The list goes on and on.

Paid Search Agency 89

Paid Search Agency Tagging Mobile Advertising Eye-Tracking 89

Valasys

MAY 15, 2020

Thus, on-page engagement bears a direct correlation with improving your organic rankings. Research from Oberlo stats establishes that an average user is likely to spend 88% more time on a website with videos as compared to the one without it. Video content boosts organic SEO and helps marketers cultivate their brand resonance.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Moz

AUGUST 6, 2019

In the aforementioned Backlinko study, researchers analyzed 100,000 sites and found that “websites with low average bounce rates are strongly correlated with higher rankings.”. Your ideal writer should link to stats or studies that make their points stronger. A great eye for user experience.

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

Moz

DECEMBER 3, 2018

The answer was simple: I wanted to do something different from the massive aggregate studies. By using our own data, the study benefited from: The same root Domain Authority across all content. You will never eliminate the possibility of misinterpreting correlation as causation. But controlling some of the variables can help.

Lead Scoring 56

Lead Scoring Lead Ranking Studies Correlation 56

Adobe Experience Cloud Blog

OCTOBER 11, 2012

Last June, Google introduced the rel=author tag, which displays an individual’s Google+ profile information within the author’s correlating search result. Studies have been done on the effect the rel=author tag has on search, and the most notable finding is the increased CTR on results marked-up with the author tag.

Google 48

Google Allocation CTR Paid Search Agency 48

readwrite

FEBRUARY 12, 2010

According to the study, which compared click through rates to college education, the less educated your audience, the more likely they are to click through on an advertisement. These correlate very strongly, according to Chitika’s blog post, with the education rates in those states.

Click Rate 40

Click Rate Correlation Paid Search Agency Stats 40

Hubspot

APRIL 29, 2014

Tweet This Stat]. Tweet This Stat] Not a fan of the CEO? Not quite causation and correlation, I agree, but interesting nonetheless. Additionally, according to various studies and reports: 82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media. Tweet This Stat].

Brand Identity 28

Brand Identity Branding Stats Thought Leadership 28

Outgrow

DECEMBER 27, 2022

Although I guess I will say one of our clients, cause we have a published case study the Arbor Company. And so you could make some correlations, right? In the same way as influencer marketing, if you’re very familiar with that, you might kind of make that correlation. That was the best you could do. It’s pretty huge.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

Hubspot

JULY 13, 2020

The above stats are just a taste of what link building can do for your web strategy. To help you understand the opportunities, challenges, common tactics, and costs behind successful link building, here are 25 helpful stats. In a study of web content, zero correlation between backlinks and social shares. Backlinko ).

Link Building 101

Link Building Stats SEO Ad Building 101

Hubspot

JANUARY 17, 2017

We ran an analysis on the correlation between various values and views for all of our articles so far. For us, the most strongly correlated factor with views is recommends (r=0.77). Second, Medium stats are detached from the rest of our analytics. It’s cool you finally left your own little planet.”.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Vidyard

APRIL 8, 2016

The small tweak juxtaposes stress and dessert more clearly, suggesting that one relieves the other, instead of simply correlating with the other. Sort of like “you are what you eat”, you’re also what you think: studies have shown that your brain develops more the more you develop it (no, kidding, right?). Read books. Crazy, isn’t it?

Paid Search Agency 50

Paid Search Agency Marketing & Strategy Video Marketing Marketing 50

Optinmonster

APRIL 23, 2020

That said, some very reputable people have documented strong correlations to E-A-T and ranking. Data from an Ahrefs study of two million pages suggests that very few sites less than a year old achieve that ranking. Our roundup of video marketing stats shows that: People are watching video across all age groups. Social Signals.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

Moz

DECEMBER 21, 2020

Takeaway : Having a location within city limits correlates with a good chance of ranking for searches that contain that city’s name. I also found the prevalence of “organic” place topics revealing, given stats I had seen on the 10X growth in purchases of organic produce between January and March of 2020. Location within city limits.

Lead Scoring 81

Lead Scoring Lead Ranking Stats Google 81

SnapApp

JUNE 5, 2018

Here are 15 lead qualifications stats and takeaways that might make you rethink your lead generation approach. High-performing B2B marketing and sales teams are constantly testing and adjusting the lead scoring criteria to ensure it correlates as closely as possible to conversion rates and buying behavior. MarketingSherpa).

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Optinmonster

MARCH 1, 2024

The stats show that mobile has become increasingly important in generating leads and making sales. Source: StatCounter Global Stats – Search Engine Market Share Interesting, right? Source: StatCounter Global Stats – Platform Comparison Market Share 2. Have you got a mobile SEO strategy for your business?

SEO 90

SEO Lead Scoring Lead Ranking Mobile Marketing 90

Single Grain

OCTOBER 6, 2020

Update any stats/facts/quotes and make sure all links to sources are no more than ~2 years old. Replace any examples/case studies with new, current ones. Ultimately, there was no correlation between the percentage of text changed and the success or failure of a post. Delete/combine any weak sections. Here's what I found.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111