The Effective Marketer

APRIL 4, 2013

15% year-over-year increase in social media mentions (vs 2% for followers). Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. 12% growth in year-over-year company revenue (vs 3.5% for followers).

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

APRIL 4, 2013

15% year-over-year increase in social media mentions (vs 2% for followers). Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. 12% growth in year-over-year company revenue (vs 3.5% for followers).

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

JANUARY 19, 2012

I like Gerald Zaltman ’s explanation that “ The correlation between stated intent and actual behavior is usually low and negative ” which also reminds me of an episode of Mad Men where Don Draper chastises a hired researcher to do a focus group for one of their clients, see below. Leveraging Social Media for Market Research.

Focus Group 100

Focus Group Copyright CMO Social Media 100