Heinz Marketing

JUNE 29, 2022

Click here to access the full research report. Today’s buyers are doing more independent research than ever before. Preparing buyer-facing teams to exceed buyers’ expectations, have value-based conversations, and personalize the most relevant content for buyers have direct correlations with positive revenue growth.

Buy 91

Buy Research Correlation Training 91

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. Copyright © 2023 Aragon Research Inc. Aragon Research and the Aragon Research Globe are trademarks of Aragon Research Inc. Copyright © 2023 Aragon Research Inc.

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

InsightSquared

MAY 25, 2021

Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy. Frequent movement of opportunities impacts predictability and requires forecasting systems that can correlate changes to outcomes. To view the full report and research findings, please visit: [link] .

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Moz

NOVEMBER 27, 2018

Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation." Posted by rjonesx.

Lead Ranking 51

Lead Ranking Correlation Lead Scoring SERP 51

Champion Communications

FEBRUARY 8, 2023

Instead, CMOs need to think about their businesses’ specific growth objectives and create a dashboard of metrics that will directly correlate. Trying to win new names? Meanwhile, the majority (82%) of the CEOs polled in Champion’s survey agreed that the metrics their CMO uses to demonstrate the value of PR are of no use to them.

PR 62

PR Research B2B CMO 62

ClearVoice

SEPTEMBER 16, 2019

You can research keywords simply by typing the keyword “wedding cakes” in a keyword tool, organize the results by monthly search volume and discover the keywords that you should be using in your content. See how we compare the top five best FREE keyword research tools and highlight the pros and cons of each one from an #SEO perspective.

Keywords 75

Keywords Research Tools Cost Per Click 75

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Which is why a documented strategy and audience research are so important. Many of the findings were enlightening through not terribly surprising.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

Marketing Insider Group

OCTOBER 26, 2020

Research indicates that job satisfaction is directly correlated to the role an employee has with their immediate manager. Happy employees work harder and while I feel like I understood the correlation between employee happiness and innovation because I remember being my most innovative when I had a great boss!

Correlation 357

Correlation Work Management Customer Satisfaction Marketing Management 357

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. This 80/20 correlation is not a surprising revelation. Buyer persona research can play a role. by Creative Stall.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Tony Zambito

FEBRUARY 4, 2022

With an emphasis on analytical correlation to arrive at insights. The world of research and insights has treated quantitative analysis as separate from qualitative research. In large entities, people working on quantitative research may rarely talk to people working on qualitative research efforts. Towards data.

Buyer Personas 219

Buyer Personas Correlation Fulfillment Analysis 219

Webbiquity

AUGUST 3, 2021

Here are 15 more intriguing and actionable stats and facts pulled from that research. That said, the amount of time spend on social media correlates very strongly with age and gender. But as with time spent on social media, this correlates linearly with age. General Internet Use Statistics. Support small businesses.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Tony Zambito

APRIL 17, 2016

The correlation is evident. Could there be a correlation here also? Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research. Critical to buyer persona research is the use of qualitative research.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Marketing Insider Group

OCTOBER 20, 2020

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Research from the University of Michigan found that young Americans today have 40% less empathy than they had in 1979. Admit it: we’re tired, stressed and just looking for some relief. No matter our employment situation.

Business 353

Business Work Management Correlation Cable 353

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. Findings also found that 70% of companies who missed their revenue goals did not conduct qualitative research for their personas.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Marketing Insider Group

JANUARY 9, 2023

In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. A recent study found that domain ratings and keyword rankings are closely correlated, proving that domain authority is helpful when estimating a website’s likelihood of seeing organic traffic on search engines.

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

Buffer

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. One of the most interesting takeaways from our research with Delmondo is around the best time(s) to post to stories.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Unbounce

MAY 29, 2020

This is especially true in the wild territories beyond 200 words, where unexpected correlations between length and conversion rate have led many a marketer astray. For SaaS, the concentration of anticipation words on a landing page correlates with its conversion rate. At what length do landing pages for family services convert best?

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Tony Zambito

JANUARY 9, 2022

Correlating to variants and the migration of the virus. . For far too long, gaining this understanding, via buyer insights research and buyer personas , has been viewed as a one-time spend. . A few things about it have been consistent. A look at any of the multitude of graphs on positivity rates, hospitalizations, etc.

Buyer Personas 196

Buyer Personas Correlation Buy Spending 196

Content Standard

JANUARY 22, 2018

Download Skyword’s original research based on a year-long study of nearly 1,000 marketers: bit.ly/InsidetheCMC. These five statistics from our research create a revealing picture of content marketing—as it is practiced by marketers as a whole, and as it is practiced by the top performers. Download the full research here: bit.ly/InsidetheCMC.

Statistics 97

Statistics Research Top of Funnel Content Marketing 97

Inbox Insight

SEPTEMBER 10, 2020

According to our research, the typical timeline for all three phases of purchasing to be complete (research, buying cycle and implementation) is usually between 9 months and 3 years. Our unique content brings together the best content from vendors, brands and tech experts with research conducted by Inbox Insight. Leadership.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

Convince & Convert

AUGUST 28, 2013

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership.

Twitter 134

Twitter Research Television marketing Bandwidth 134

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. Recent research by Gartner produced similar results. Recent actions by the U.S.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Optinmonster

MARCH 22, 2024

What they found about the correlation between blog posts and views/links was fascinating. As you can see, they found that there is no correlation between the number of comments on a post and the number of links that post got. There is also no correlation between the number of comments and the number of views that post got.

Correlation 77

Correlation Lead Ranking Lead Scoring Traffic 77

Marketing Insider Group

JANUARY 17, 2023

Research shows that as the number of navigation links increase, site traffic tends to decrease. Research shows that large, high traffic sites benefit from the inclusion of many navigation links. Remember, exact match anchors are strongly correlated with more clicks. Image Source: Zyppy. Rank Keywords.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Marketing Insider Group

AUGUST 3, 2020

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Finds Correlations Between Variables. Automated A/B testing on the other hand employs machine learning to connect the dots between the correlations of these variants.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

Marketing Insider Group

OCTOBER 6, 2015

The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. There is a correlation between effectiveness and the amount of budget allocated to content marketing.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Tony Zambito

JANUARY 18, 2022

Correlating external pressures and their impact on how buyers can or cannot meet their goals. Employee satisfaction correlates with their feel-good beliefs they are helping people. Desperately needed is understanding shifting buyer goals and how they are impacting choices and decisions. Growth in market share. Growth in revenues.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

Webbiquity

JULY 21, 2020

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. Remesh is an AI-based marketing research tool that lets you have a live conversation with any audience that matters to you. The best subject line to use?

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Paul Gillin

JUNE 22, 2012

The research breaks the respondent base into two categories: Top Performers and Rest of Population. Overall, there’s a lot of good news for marketing in this research. Marketers say they work pretty well with IT organizations in general, but those at top-performing companies have better-than-average relationships.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Zoominfo

NOVEMBER 9, 2023

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers. Site Speed: Companies with the fastest-loading websites were correlated with better follow-up, delivering 2.5

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Webbiquity

APRIL 14, 2015

Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. Updated for 2015, this bookmark-worthy post from Brian Lang now includes reviews of more than 90 keyword research tools, ranging from tools provided by the search engines (e.g.,

Keywords 100

Keywords SEO Research Resources 100

Zoominfo

OCTOBER 13, 2020

At a high-level, our research shows a strong correlation between social following and revenue. For companies with 11–50 employees, the 40% correlation between social following and revenue is a good indication of social’s early importance in driving revenue. So, what’s going on here?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

Aberdeen

FEBRUARY 12, 2019

They can also illustrate correlations we might not have made without seeing them depicted. Figure 1: Average Weekly Research Activity by Topic (# of Companies). Figure 1: Average Weekly Research Activity by Topic (# of Companies). Using site-level cookies and tags, and bidstream metadata, Aberdeen tracks active research.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Aberdeen

MARCH 30, 2020

For example, a company trying to solve an employee retention issue may not be researching HCM platforms, but will eventually be looking to add or swap parts of their HCM stack if there is a vendor that can help address the issue of employee attrition with their platform. The total number of UNIQUE devices involved in the research journey.

Peer-to-peer 64

Peer-to-peer Research Intent Data Paid Search Agency 64