Hubspot

APRIL 2, 2012

However, the sharp decline occurred simultaneously with the drop, raising the potential of the two being correlated. Recency: The time since the content was posted. Note: The results of our study do not indicate whether Timeline itself was the direct cause of the decrease in engagement.

Facebook 28

Facebook Budget Programs API Tools 28

Hubspot

MAY 28, 2012

In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. Study after study shows that email response rates decline over the age of the lead.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

Moz

DECEMBER 21, 2020

Takeaway : Having a location within city limits correlates with a good chance of ranking for searches that contain that city’s name. Review recency. The recency of your reviews signals to Google and consumers whether your business is a place of bustling activity or a bit on the quiet side. Location within city limits.

Lead Scoring 81

Lead Scoring Lead Ranking Stats Google 81

Heinz Marketing

FEBRUARY 2, 2024

Pros Consideration of Recency – Gives more weight to recent touchpoints, acknowledging the influence of interactions closer to the conversion. They provide a holistic view, uncovering intricate patterns and correlations in the customer journey. As data scales, algorithmic models can maintain accuracy and efficiency.

Marketing Attribution 89

Marketing Attribution Lead Ranking Multi-Touch Attribution Top of Funnel 89

Online Marketing Institute

JANUARY 3, 2013

You should also remember the recency effect , which states that the last thing a person sees will stay on their minds longer. This study proved that your photo is the most important element on your LinkedIn profile and this study found the same correlation in Facebook. Use product photos to boost conversions.

Banners 40

Banners Enterprise Management Eye-Tracking Click Rate 40

Moz

DECEMBER 1, 2020

Review quantity, recency, and quality are factors that help Google determine how trustworthy your website is, which is one of the ranking factors we covered earlier. Google uses this framework to determine high-quality content, and high-quality correlates with higher search engine rankings.

Tactics 62

Tactics Organization SEO Lead Scoring 62

Convert

JANUARY 24, 2023

I went further into analytics (where we’re tracking all the filter interactions) and what do you know, you could see a clear correlation between users that were landing on a specific collection and the filters they would use. Recency effect: Menu items at the end of a list (or things that just happened) are more easily remembered.

Optimization 52

Optimization Tips eCommerce Top of Funnel 52

Online Marketing Institute

JULY 31, 2009

Engagement level is measured based on things like recency and frequency of the lead's visits to your web site, registration/attendance at events, etc. Seems like there should be a correlation here. And if the correlation is weak - then perhaps the criteria for scoring need another look. This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Optinmonster

JANUARY 22, 2024

Look for patterns, correlations, or surprising findings that offer new perspectives. Including Dates in Titles : For content where recency is important (like news articles or annual guides), including the year in the title can increase relevance and CTR. Analyze and Interpret Data : Analyze the data to draw meaningful insights.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52