Unbounce

MAY 27, 2021

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. We’re talking about conversion rates upwards of 37%, lasting months at a time. In marketing terms, that conversion rate is a pretty epic feat. Kinda—ahem— heroic. What’s his secret?

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

Marketing Insider Group

JANUARY 9, 2023

In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. And most importantly, how do you improve your website’s rating? These scores fall anywhere between 1 to 100, with higher ratings indicating a higher likelihood of appearing on the SERPs. What’s A Good Domain Rating?

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

Unbounce

APRIL 15, 2021

And that’s why it’s never been more important to ask yourself this question: “What’s a good, bad, or average conversion rate for my landing pages?”. You’ll find median conversion rates broken down to 16 key industries. How do your pages stack up against the competition? Quite a family you have.). Our best guess why?

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

SmartBug Media

JUNE 29, 2020

If those leads are becoming customers that churn at a high rate, they will be less valuable and may not be worth the marketing investment. A high churn rate limits total monthly recurring revenue (MRR)—which is just as much of a problem for marketing as it is for sales, operations, support, or any other department in the company.

Churn Rate 100

Churn Rate Effectiveness Cross-Selling Pricing 100

Marketing Insider Group

AUGUST 3, 2020

Finds Correlations Between Variables. Automated A/B testing on the other hand employs machine learning to connect the dots between the correlations of these variants. Uber uses a combination of multivariate and A/B/n testing to measure correlations and causations in the UX of their app. Here’s how: 1. Choose the Right Tools.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

SmartBrief - Marketing

JANUARY 28, 2024

Spike Rating, compared to 1.24 Star Rating. Star Rating, the second highest of any of the 2023 Super Bowl ads. When the System1 Star Rating is combined with ESOV (Excess Share of Voice), it is a much more accurate predictor of market share growth than ESOV alone. For example, brand characters averaged a 1.38

Ads 62

Ads Brand Identity Branding Correlation 62

Convince & Convert

MARCH 7, 2024

Interestingly, marketing departments have higher adoption rates of AI, suggesting a correlation between AI use and efficiency. You can increase engagement, conversion rates, and overall satisfaction by delivering relevant content and recommendations to each prospect or customer, driving business growth.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Convince & Convert

AUGUST 28, 2013

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. I’ve been a skeptic of the relationship between Twitter chatter and TV ratings for a long time. Not just a correlation, a causation.

Twitter 134

Twitter Research Television marketing Bandwidth 134

Webbiquity

JULY 21, 2020

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. Respona’s AI assistant studies the content created by the influencers and helps you quickly personalize each pitch for higher response rates. The best subject line to use?

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Tony Zambito

JANUARY 9, 2022

A look at any of the multitude of graphs on positivity rates, hospitalizations, etc. Correlating to variants and the migration of the virus. . We are two years into the Covid-19 pandemic. A few things about it have been consistent. shows waves, peaks, valleys, and the likes.

Buyer Personas 196

Buyer Personas Correlation Buy Spending 196

Marketing Insider Group

JANUARY 17, 2023

Although, research shows that pages with at least one exact match anchor, or anchor text that matches a topic or keyword exactly, is strongly correlated with more clicks. This can help to both reduce your bounce rate and increase time spent on a specific page. Remember, exact match anchors are strongly correlated with more clicks.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

SEMrush

JANUARY 31, 2023

Read our study comparing it to Moz Domain Authority & Ahrefs Domain Rating. See how our score correlated with organic traffic and spam signals & get an accurate read on domain authority. Learn about Semrush‘s updated Authority Score, built to resist spam and manipulation.

Studies 77

Studies Domain Correlation Traffic 77

Zoominfo

JULY 5, 2023

“We scored about 80,000 of our accounts about six months ago and really reprioritized which accounts our AEs and SDRs were going after, and as a result we saw almost double our win rate in Q4,” Sendoso CEO Kris Rudeegraap said.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Marketing Insider Group

APRIL 5, 2021

Beneficial purpose is another factor search engines use to rate page content. In the overview, the guide speaks to Search Quality Raters, those that actually “rate” on several parameters, including Page Quality (PQ) and Needs Met (NM). In turn, if pages have the intent to harm or deceive users, they will receive the lowest PQ rating.

SEO 331

SEO SME Lead Ranking Content Marketing 331

chiefmartech

JANUARY 18, 2022

However, at larger enterprises, the rate drops to under 10%. (It It correlates inversely with the number of compliance officers on staff, I hypothesize.). Quick aside: I’ve long argued against utilization rates of martech as a meaningful metric. respectively. The data doesn’t prove causation.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

Oktopost

JANUARY 31, 2024

Best metrics for ROI Conversion Rates Measuring conversion rates for employee advocacy posts is essential as it provides a tangible metric to assess the effectiveness of your advocate’s efforts in driving desired actions from the audience. Furthermore, understanding conversion rates helps in refining content strategies.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Webbiquity

MARCH 1, 2022

experiences specifically tailored for different buying groups, as increased account visibility typically correlates with prospects moving deeper into the funnel.” According to the report, that finding “shows the effectiveness of hyper-relevant, personalized content.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Zoominfo

APRIL 20, 2022

For example, lead-to-close conversion rate measures the average percentage of leads that end up becoming customers. As you develop new KPIs, be sure to consider important marketing metrics such as air coverage, volume of MQLs , and ultimately, the correlation between engagement rate and win rate.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

KoMarketing Associates

JUNE 25, 2018

Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. However, the average open rate increased by 5.8 percent, while the average unique click rate rose by 12.1 The total click rate increased by 19.4

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

InsightSquared

MAY 6, 2021

Yet, whether you are looking at Coverage Ratios, Time in Stage or even Win/Loss Rates — these metrics all show you where you are, rather than predicting where you will land. Balance your traditional Lagging Indicators , like Stage Conversion Rates, with Leading Indicators, such as Ideal Sales Motion and Predictive Forecasting.

Webinar Metrics 156

Webinar Metrics Lead Ranking Lead Scoring Forecasting 156

Valasys

OCTOBER 21, 2019

In a ferociously competitive B2B landscape, admit stern competition, leveraging ratings & reviews are paramount for marketers to attract, engage, convert & retain the customers. How Leveraging Ratings & Reviews can help Brands.

WOMM 49

WOMM Word of Mouth B2B Marketing Work Management 49

InsightSquared

FEBRUARY 11, 2020

Year after year, improving CRM adoption rates is a priority for sales management and sales ops. Correlate outcomes. And yet despite all the investment, it’s a tool that’s failing sales. A tool that B2B organizations constantly struggle to get maximum value out of.

CRM 207

CRM Correlation Paid Search Agency User-Generated Content 207

Nuvi

MARCH 4, 2021

It is calculated using artificial intelligence to take a snapshot of everything customers say about a provider online — solicited and unsolicited feedback — culled from patient ratings and reviews on sites such as Google as well as social content such as Facebook posts.

Lead Scoring 40

Lead Scoring Lead Ranking Correlation Conversion 40

ClickZ

AUGUST 27, 2021

However, industries like Insurance saw some of the highest open rates in 2021. Email marketing performance continues to directly correlate with email’s ability to provide relevant content to recipients. At the beginning of 2021, the government was among the highest open rate industries. Quantity does not equal quality.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Zoominfo

APRIL 5, 2023

The number of email patterns was also closely correlated with the size of the company: For companies with at least 50 employees, about 21% had two or more email patterns. What drives up bounce rates? Generally, you want a bounce rate that is as low as possible.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Vision Edge Marketing

FEBRUARY 16, 2021

Since 1997, PwC has conducted a survey of CEOs to learn what they foresee in each coming year Over the years, the PwC research found there is a strong correlation between a chief executive’s expectations for their own organization’s growth and that of global GDP growth. Perhaps work by PwC provides some insight.

Planning 190

Planning Work Management Paid Search Agency Marketing Management 190

Contently

MAY 15, 2017

As more brands build sophisticated content marketing programs, better performance metrics like returning visitor rate, finish rate, and engagement rate have emerged. As search engines have evolved, SEO authorities like Searchmetrics have built businesses out of finding correlations between content attributes and search ranking.

Correlation 157

Correlation Lead Scoring Lead Ranking Content 157

Biznology

MARCH 6, 2017

Once you’ve drawn a correlation between Google ranking and actual referrals, you can take a much closer look at your customer journey and make some smart investments in content strategy. Do some A/B testing to see if alternative content reduces your bounce rates and drives more engagement. Analyze your customer’s “digital journey”.

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159

B2B Marketing Directions

JANUARY 21, 2024

Third pool (100 ideas) - Ideas generated by ChatGPT based on the same prompt and a sample of highly-rated product ideas. Of the 40 highest-rated ideas in the experiment, 35 (87.5%) were ideas produced by ChatGPT. The researchers also asked members of the evaluating panel to rate the novelty of the new product ideas.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Valasys

FEBRUARY 13, 2024

Personalization: Tailored experiences and targeted messaging resonate with B2B clients, leading to higher engagement and conversion rates. Invest in Share of Voice: A strong correlation exists between market share growth and advertising investment, commonly referred to as “share of voice.”

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Adobe Experience Cloud Blog

FEBRUARY 6, 2018

There is a common misconception that the right question to ask would be: which subject line length correlates to the higher open rate ? But that doesn’t factor in downstream metrics such as clicks, click-to-open rate, and unsubscribe rates. Open rate %. Click-to-open rate %. Unsubscribe rate %.

Best Practices 134

Best Practices Open Rate Correlation Click Rate 134

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

Notice how the top performing content types changed when the data is standardized and revenue per asset rates and identified. In the above example, even though there’s a generated rate (revenue per asset), it’s still not clear what actual revenue will be in advance of creating the next round of content assets. the average).

Efficiency 134

Efficiency Webinar Metrics Correlation B2B Thought Leadership 134

Zoominfo

NOVEMBER 9, 2023

Site Speed: Companies with the fastest-loading websites were correlated with better follow-up, delivering 2.5 Response Time: Among companies that responded, a whopping 87% didn’t respond for at least 30 minutes — well outside the optimal time for following up on a lead. A third of responses came at least a full day later.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

B2B Marketing Directions

AUGUST 1, 2021

In my experience, most unjustified conclusions arise from blurring the lines between correlation and causation. One of the fundamental principles of data analysis is that correlation does not establish causation. Note: To see this and other examples of nonsensical correlations, take a look at the Spurious Correlations website.)

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Heinz Marketing

JUNE 30, 2023

Imagine a software-as-a-service (SaaS) company aiming to increase customer retention rates. By analyzing metrics such as customer churn rate and customer satisfaction scores, the company can identify areas for improvement, make targeted changes to their product or service offerings, and deliver a better customer experience.

Churn Rate 93

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 93

SnapApp

JUNE 14, 2016

Ask any marketer if conversion rate optimization (CRO) matters to him or her, and you’ll most likely get a “Well, duh” in response. Essentially, the conversion rate is the percentage of visitors that follow through and take action (like clicking a CTA button to join an e-newsletter, filling in a form, purchasing a product, etc.).

Conversion Rate 48

Conversion Rate Optimization Conversion Landing Pages 48