Research Finds Expanded Marketing Role Correlates With Business Results
Paul Gillin
JUNE 22, 2012
It finds that the best marketers have higher-than-average involvement in products, price, placement and promotion than average. The research breaks the respondent base into two categories: Top Performers and Rest of Population. They’re also more likely to be involved in customer service, supply networks and multi-channel marketing.
Let's personalize your content