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Price Elasticities: how to use them to steer pricing decisions

ScanmarQED

What is price elasticity? Basic demand and supply theory tells us that demand will go down when prices go up. If you increase prices by 10%, will demand decrease by 10%? The relationship (correlation) between the price change and the following change in volume sales is what can be expressed in a number: price elasticity.

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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Market and Customer Research: Danger Zones for Confirmation Bias Companies rely on customer research to develop new offerings, establish pricing models, and anticipate which customers are likely to purchase and which are likely to defect. If biased correlations exist in the training data, the AI model may learn and reinforce these biases.

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Decoding GMV pricing: benefits for software users

Sana Commerce

What is gross merchandise value (GMV) pricing and why do you need to be aware of it when investing in software today? This blog covers what GMV means, how you can calculate your organization’s GMV, and why GMV-based pricing has become such a popular choice for leading software companies today. What is GMV pricing?

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ANA study finds 25% of programmatic ad dollars are wasted

Martech

billion yearly The study found that if advertisers were able to measure and price inventory based on its quality, they could achieve an approximate 20% increase in ad spend productivity. Unlike rational markets, the study found little to no correlation between price and quality in the open web ad market. Why we care.

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Meta third-quarter revenue up by 23%

Martech

Average price per ad decreased by 6%, the smallest decline in seven quarters. The year-over-year decline in pricing was driven by strong impression growth, especially from lower monetizing surfaces and regions,” CFO Susan Li said in an analyst call yesterday.

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Three Web Analytics Tools Worth a Close Look

Webbiquity

Where it gets interesting is in the correlations it surfaces. It’s difficult to give relevant examples because there are literally millions of possible correlations, and which ones the algorithm surfaces will be unique to your website. ” There are 26 pages of charts, correlations, and recommendations. Roguelytics.

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10 Top AI-Based Tools for Marketing and Sales

Webbiquity

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. The pricing is smart, too: a flat $35 per month for unlimited contacts, users, messages, and campaigns.). The best subject line to use?